Holiday Marketing in October?

  • 5

Holiday Marketing in October?

The second the clock struck midnight on October 1st, I instantly embraced an autumn mindset. I love the fall: the crisp evening air, the constant stream of horror movies on TV, the smell of bonfires in the wind, and Halloween right around the corner. I’m ready to put on a sweater (as soon as it FINALLY drops below 80 degrees in Georgia) and start carving pumpkins for our front porch. However, marketers are trying to leap past this beautiful time of year and immediately dive into winter and Christmas.

Don’t get me wrong, I LOVE Christmas too…but there is a time and a place. According to AdRoll, however, that time and place is right now. This advertising growth platform believes that by launching holiday campaigns now, companies can “maximize performance and response“. Based on AdRoll’s extensive research, about 40% of US consumers begin shopping for the holidays in October. By spreading out holiday campaigns, companies can start bringing in a steady stream of customers starting as early as today.

I agree, this is a sound strategy. I do have friends and relatives who try to shop for gifts earlier in the season in order to get ahead of the crowds and prices. Although this may help some companies maximize performance for the holiday season, it may also turn some customers off. People are generally not amused when holiday commercials and ads start appearing in November. So, how will they feel when Halloween hasn’t even passed and Santa is appearing on their Instagram feed? Personally, I like to take each month one step at a time. I think I’ll save my Christmas spirit and shopping for November and December.


5 Comments

Kelly Ahern

Kelly Ahern

October 3, 2018at 2:43 pm

I agree with everything you said here. I LOVE the fall, but sometimes it’s a little hard to enjoy it when stores are already putting out Christmas ornaments and playing Jingle Bells. I get what they are trying to do here, and I guess they really don’t have much of a choice, but I wish they would find some way to do it a little less in our face. At least let us get past Halloween before they start putting up Christmas trees everywhere.

Carly Grundmann

Carly Grundmann

October 3, 2018at 6:40 pm

I totally agree! I swear I’ve seen some Christmas ads as early as August and I think some companies are jumping the gun a little fast. Fall is fall and companies should be promoting fall sales and putting out advertisements to cater to this season rather than jumping ahead for Christmas.

Tyler Farmer

Tyler Farmer

October 3, 2018at 7:04 pm

From a marketing perspective, I understand the desire to push Christmas ads and sales as early as possible. Like you, I know many people who get their Christmas shopping done early. Personally though, I could do without seeing Christmas stuff everywhere in early October. I saw fake Christmas trees at the grocery store yesterday…. on October 2nd….

Peyton Avon

Peyton Avon

October 3, 2018at 8:05 pm

I definitely noticed that the holiday season campaigns had started once it was the beginning of October. I feel like the ads start earlier and earlier every year and it’s crazy. I also like to enjoy each holiday as its own and not rush straight to the Christmas mindset. I also wait until the very last minute to get all of my Christmas presents unlike others who start shopping now. It’s insane how this busy time of year brings on so many marketing campaigns all focusing on the holidays.

Olivia Grimm

Olivia Grimm

October 3, 2018at 9:30 pm

I totally agree with you – I hate it when companies try to rush the months leading up to holidays along. I’m already beginning to get emails regarding Black Friday deals and huge holiday savings. I know this is all a marketing ploy, but for me all it does is cause annoyance. I’m the kind of person that purposely avoids shopping at stores that begin their holiday marketing at the start of October. I understand if you’re a costume store trying to market your products to consumers in October, but when Target and Macy’s start sending out emails regarding everything consumers need to know about their Christmas sales in October, something about it just rubs me the wrong way.

Leave a Reply

Join our Email List

Countdown to SPARKsouth

SPARKsouthSeptember 28, 2018
Happy Networking!
< 2019 >
February-July
  • No Events
Subscribe