Delta to Offer Free Wi-Fi to All Passengers on All Flights

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Delta to Offer Free Wi-Fi to All Passengers on All Flights

This past week, Delta Air Lines announced that it will soon be rolling out free Wi-Fi to all of its passengers. Although Wi-Fi at 30,000 feet is not a new concept, it traditionally has cost customers a pretty penny in order to use the service. However, this seems like a natural progression for the airline as customers are becoming increasingly dependent on their devices, especially on longer haul flights.

 

This also seems like a logical step for the airline as they have increasingly begun to offer entertainment amenities to their passengers for free. Years ago, when Delta first rolled out their seatback entertainment experience, guests had to pay $6 in order to rent a movie during the flight. For a long haul flight, this fee could really add up. Over the years, Delta started offering complimentary entertainment for International customers and eventually switched to making movies free for all passengers on all flights.

 

Wi-Fi has always operated on a tiered price system on Delta flights. There are 30 minute, hour and flight duration length passes available for purchase in addition to bigger frequent flyer passes that are good for an entire year. Besides promotional deals that offer limited complimentary Wi-Fi to guests on select mobile carriers or with select credit cards, Wi-Fi has never been free on flights. Rather recently, Delta began allowing passengers to keep their mobile phones on for the duration of the flight, when traditionally they were asked to be off, especially for takeoff. Shortly after this change, the airline began to offer free messaging to all passengers, however, the amenity was rather tricky to use. In personal experience, my phone would rarely stay connected to the free messaging service, making it not worth the hassle. Thus, moving onto free Wi-Fi for all passengers on all flights seems like a very logical and natural progression for Delta’s onboard amenity offerings.

 

This move towards free Wi-Fi isn’t Delta’s first groundbreaking step in the industry to connect us from the air to the ground, either. They are already on their third generation of Wi-Fi, working to connect passengers with the fastest and most reliable internet; showing a high concern for customer care and acknowledgement of the digital age. The airline currently has Wi-Fi capabilities on all of its planes with greater than 50 seats; something Forbes says could take competitors years to catch up to.


4 Comments

Olivia Grimm

Olivia Grimm

October 3, 2018at 9:23 pm

I really appreciate that Delta is going the extra mile and pledging to provide all passengers with complimentary in-flight Wi-Fi. My only concern is that it may take a hot minute for 1) all of their flights to have Wi-Fi and 2) for the Wi-Fi to actually be reliable and work well for everyone on board. Although I do appreciate Delta’s efforts, I find it hard to believe that they will store routers on every single one of their planes that has the capacity and strength to support 50+ passengers all at that same time. Maybe the Wi-Fi will work for 25% of passengers but there’s no way it will be able to work for everyone (at least not at a reasonable speed). Good for Delta for trying, but we’ll have to see how well they actually follow through.

Andy Burnett

Andy Burnett

October 3, 2018at 9:25 pm

I definitely think this will give Delta a competitive advantage against other airlines. I know that I always want wifi on flights, but never want to pay for it. I think this will appeal to a great number of people and will start a trend in the industry.

Kaitlyn Bius

Kaitlyn Bius

October 3, 2018at 10:03 pm

I think Delta letting passengers have free wifi is a great idea because it keeps passengers entertained and satisfied for the duration of the flight. It’s a good way to position themselves against competitors as well. Of course eventually, all airlines with most likely adopt the same policy.

Xayla Wilson

Xayla Wilson

October 4, 2018at 1:47 am

I’m super excited for this to happen! Delta usually charges $16 each way for WiFi which is already double what Southwest charges. I am definitely more inclined to look at Delta flights with the announcement of this change. It’ll be great to see how the competitors act and I hope this means free wifi from them all soon.

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