One defining characteristic of college students is the fact that we’re notoriously broke and therefore, always looking to save some money. We all know that eating at home is the most cost effective strategy, but sometimes that just isn’t in the cards. That’s when the app Hooked comes into play, a platform specifically tailored to provide food and drink deals in college towns across the country.
Here’s how the app works: you create an account (with the option to connect through Facebook) then are brought to the homepage where you’re able to scroll through the available deals nearby. Chances are you’ll find some of your favorite Athens spots on here including Dawg Gone Good BBQ, D.P. Dough, and Zombie Coffee and Donuts to name a few. Something to note about these promotions is that they’re time-sensitive, an aspect that is key for delivering business value. On each one, you can find a countdown of how much time is left before that deal will expire. Founders Tim Rothwell and Brett Berman knew that this model would assist in bringing traffic to these establishments in hours that might not be as popular otherwise.
When partnering with Hooked, businesses are able to tailor these hours specifically to their preferences in order to maximize the effectiveness in driving up sales. They claim to be a hands-off platform, meaning Hooked will take charge of managing everything from graphics to results. They have three different marketing packages from basic to premium so restaurants are able to further customize their experience with Hooked, and have the opportunity to start with a free trial. All in all, it would be a smart business strategy to test out the Hooked app and see if it can’t bring in more revenue during the lull hours. And next time you’re on the hunt for some good food or drinks, check Hooked first. Your wallet will thank you.