As a small business owner, you’re likely overwhelmed with numerous responsibilities every day. Whether its sales or managing the day-to-day operations of your business, it can be hard to stay organized and keep track of everything that is going on. This continual flow of work can be exhausting and costly. One aspect of a business that often gets pushed to the side is marketing. Since time is of the essence, it is important to focus your marketing efforts where they can make the biggest impact — the digital world. As a small business owner, it can be hard to know where to start digitally. Here are 3 essential digital marketing tips for small business owners:
1) Start with your website
First, your site should include all details about what you do and why you do it. Being transparent about who you are and what you want to accomplish will attract the attention of customers. Second, your website should be designed so that it is fully functional on mobile devices, which means using a responsive design. With 80% of internet users regularly browsing the the web on a mobile device, it’s become essential that your website is mobile friendly. With that said, your website doesn’t have to be this whole elaborate space, it is okay to keep it simple. Keeping a website simple can be very good for user experience, website upkeep, and especially SEO (search engine optimization). Make sure it contains all the most important things about your business as this makes it easy for someone to find the information they need before making the decision to contact you.
2) Use content marketing
Content marketing for local and small businesses can definitely take time to get right. It’s one of those things that is easier said than done but it truly is a vital part of expanding your business. You need to identify “where to play”, meaning you need to find the right websites that have discussions and content for you to engage with. Often times, a company’s digital marketing efforts take a turn for the better when strong content marketing efforts are implemented across the board. If you’re looking to boost your online efforts, try starting with a blog for your business. Play with your keywords to optimize for SEO, and even tap into industry influencers to contribute posts and share with communities. The more you can produce, the more links you can tag and the more you have to share.
3) Encourage reviews
Understand that it is very important to get feedback in order to improve your marketing efforts. Don’t shy from negative reviews, look at it as an opportunity to develop your business. Positive or negative reviews and how you handle them can be a customers deciding factor when it comes to their decision to contact you. You want to know what the customers think about you with no bias. Local and small businesses especially need to show that they care about the customer. Make sure you engage with customers to show that your are in fact human. Say thank you to positive reviews and if another person gives you a negative review, be respectful. This shows that you care about what people are saying about your company and you want to engage with customers even after working with them– it helps you build a strong reputation. Along with this, reviews can be helpful for SEO and your company’s ability to rank above the competition. Use sites such as Google, Yelp, and Facebook so you have a diverse review profile on a number of websites. If you are able respond to feedback in the right way, your business and reputation will improve.
When it comes to the digital space, keep it simple. Don’t overthink and don’t be afraid to dive right in. Be confident in what your business stands for and set high goals. The sooner you start taking action, the sooner you will find digital marketing success for your business.