Phone Eats First: How Maepole Markets Themselves via Social Media

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Phone Eats First: How Maepole Markets Themselves via Social Media

Finally!! Athens is getting with the times and has welcomed a new restaurant to the community that provides clean, healthy food for customers. Maepole is one of Athens newer restaurants and let me tell you, it sure is a hit! Customers love the idea of Maepole not only because the food is fresh and clean, but also because it’s a make-your-own restaurant that provides plenty of variety without being too overwhelming. Whether you decide to have quinoa with roasted broccoli and chicken or sweet potatoes with brussel sprouts and black eyed pea tempeh, you really can’t go wrong here. Not only does Maepole know how to serve quality food that satisfies their customers, they also know how to create a beautiful Instagram feed that really seems to be attracting many social media users.

I’m going to start today with the nitty-gritty things. Maepole’s Instagram has almost 3,000 followers. I’m honestly shocked to see that considering how new Maepole is, but props to them. They’re only following 138 people, though. I’ve said it before and I’ll say it again; if they started following a bunch of students and moms in the Athens area, they could increase their following base drastically. It’s as easy as looking at who is following them and following the friends of those people. If Maepole can get 1/4 of the people they begin following to follow back, they’ll begin to see more traffic in their restaurant in no time.

Why am I so sure of this? Easy – their feed is enticing. If you’re looking to clean up your diet, Maepole is a great catalyst and highlights this idea in their posts. Below you can see maepole featuring their food in a variety of different ways. There’s the man scooping a mouthful of food into his mouth, the employee putting the final touches on a customers dish, and the Chef’s Selection Boxcar plate sitting on the table ready to eat.

The one thing I want to point out about Maepole’s Instagram page that really just confuses me is the picture posted below. I’m sorry but why are they showing us a picture of their ceiling? I’m genuinely confused. I get that they featured their menu in the bottom right section of the picture, but why not just take a picture of the menu and post that? Sure, that may sound a little boring. but at least it’s not a picture of a white ceiling and the A/C system. I guess it’s good that they have A/C at least

I highly recommend checking out Maepole’s Instagram page if you’re trying to kick start your diet. I promise it won’t disappoint you AND it will actually make you want to eat greens rather than fried chicken or a burger and fries.

 


About Author

Olivia Grimm

Olivia Grimm

I am a fourth year undergraduate student at the University of Georgia studying Real Estate and Marketing in the Terry College of Business.

2 Comments

Rachel VanOrder

Rachel VanOrder

October 4, 2018at 12:49 pm

I am also confused about the ceiling picture – what was their intention there? Other than that, there Instagram looks great and seems to be successful thus-far! I think another way in which they could increase their social following, brand awareness, and potential profits would be to host some sort of contest, campaign, or promotion through their Instagram account. This could bring in new and larger amounts of customers to their restaurant, get the word out more across the Athens community, and get everyone involved. Great post – can’t wait to check out the restaurant’s food for myself!

Savannah Mentzer

Savannah Mentzer

October 4, 2018at 12:51 pm

I have heard from several of my friends about how good this new restaurant is! I think it is smart to open a health-conscious store in a college town, because a vast majority of students are looking for ways in which they can eat healthy so they can still have their consumptions of wine, beer, or other forms of alcohol. Also, being healthy is the newest food trend so it is smart of Maepole to use this to their advantage.

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