Mobile Purchasing in Instagram Stories

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Mobile Purchasing in Instagram Stories

Every time I go on Instagram, there are always multiple accounts utilizing Instagram for advertising products or just simply letting their followers know where they got a certain item. In the past, you weren’t able to link products to pictures, and this made it hard/inconvenient for people to go search the links manually. However, recently Instagram made mobile shopping easier by allowing people to add links to their photos sending followers straight to the website where the product is located.

This feature alone has more than 300 million users…that is more than Snapchat users all together! This feature allows brands to sell products more easily and makes customers inclined to buy brands’ products. All brands have to do is link the website to their stories, and the customer quickly swipes up.

As much as I don’t want to admit it, Instagram stories and advertisements influence me on a day-to-day basis. I’m constantly engaged and interested to see what companies have to offer. I follow many bloggers posting advertisements and links in their stories for their followers to buy. Many of the Instagram bloggers have discount codes companies give them, so more likely than not, I am very inclined to buy the product.

Linking product URLs to photos is a very fast and easy way to get shoppers motivated to buy their products. It is changing mobile purchasing for the better, and companies definitely need to be utilizing Instagram stories to drive sales and make mobile purchasing quick and easy for their consumers.


About Author

Kelly Hogan

Kelly Hogan

Highly motivated Digital Marketing student at the University of Georgia looking to expand my experience and knowledge in this field. I am graduating in May of 2019 and currently in search of an Internship or full-time position.

2 Comments

Charlie Goedtke

Charlie Goedtke

October 12, 2018at 12:14 am

I have noticed a large increase in instagram ads and direct links to sites as well. I purchased something the other day because of a link within a post. If companies can effectively target their prospective buyers in a unique or clever way, they can absolutely capitalize. I have found the simpler the better in these ad/direct to landing page posts. One Image and a shop now link are the best way to get a user to your companies landing page.

Madelyn McNeely

Madelyn McNeely

October 15, 2018at 10:51 am

I also follow a lot of bloggers, and I honestly find it helpful when they post direct links to websites selling whatever they’re wearing or promoting. If it wasn’t so easy to access the information, I probably would not otherwise go through the effort of clicking back to their page, then to their blog, and then finding the website to make a purchase. It has made buying things substantially easier, and therefore people, like me, are far more inclined to do it.

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