If you watch Instagram Stories, you’ve probably seen them:
Polls on polls on polls. Some people love them, some people hate them, but they sure are popular. Personally, I’m a fan. I’ve used them several times, and I find it entertaining to know how my friends and followers feel about random subjects.
Beyond personal entertainment, polls act as an excellent tool for user engagement, an opportunity that anyone– from brands and influencers, to the average Instagram addict– can use to interact with their audience.
For brands in particular, I think polling is an excellent information resource. Just the other day, I saw popular yoga retailer do a poll gauging customer anticipation for their new legging line. And while it might not be an unbiased or truly scientific form of customer research, polling does provide quick answers.
Polling also is a way to show that a brand cares about its customer base. Allowing customer voices to be heard empowers users, and creates a greater sense of community–which is what social media marketing is supposed to be about.