Instagram Polls

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Instagram Polls

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If you watch Instagram Stories, you’ve probably seen them:

Polls.

Polls on polls on polls. Some people love them, some people hate them, but they sure are popular. Personally, I’m a fan. I’ve used them several times, and I find it entertaining to know how my friends and followers feel about random subjects.

Beyond personal entertainment, polls act as an excellent tool for user engagement, an opportunity that anyone– from brands and influencers, to the average Instagram addict– can use to interact with their audience.

For brands in particular, I think polling is an excellent information resource. Just the other day, I saw popular yoga retailer do a poll gauging customer anticipation for their new legging line. And while it might not be an unbiased or truly scientific form of customer research, polling does provide quick answers.

 

Polling also is a way to show that a brand cares about its customer base. Allowing customer voices to be heard empowers users, and creates a greater sense of community–which is what social media marketing is supposed to be about.


4 Comments

Janki Patel

Janki Patel

October 16, 2018at 3:18 pm

I love Instagram polls, especially for audience opinions. I host a radio show on this app called Stationhead and I use polls to figure out what type of music I should play that week. I also like their new “Questions” option that allows people to answer questions you ask on your story, instead of just a yes or no poll.

Logan McElroy

Logan McElroy

October 17, 2018at 11:46 am

I think even if polling results are terrible and unable to be used by brands, they still give their audience some sort of agency, which I think is extremely effective. I love to feel like I have some say, even though I most likely never do in situations like these.

Alana Dorsey

Alana Dorsey

October 17, 2018at 6:21 pm

Polling has been a fun way to encourage interactions among fans, but has it gone too far? I think brands have done a great job asking costumers things that encourage engagement, but this feature is available for everyone on the platform. Its hard to want to participate with polls, when they are everywhere and done by everybody. Brands are going to have to poll with a purpose. If Starbucks asks everyday, is it a coffee or non coffee morning, they are going to get many people that do not drink coffee. If there are a significant amount of No’s, people might think twice about getting their coffee, especially if they get coffee more for the appeal than the actual need. However, if Starbucks asks, Grande Pumpkin Spice latte, or Grande Pumpkin Spice Frappe, they are going to get people who weren’t considering coffee, to start. If you see a lot of people have polled that they want the latte, you too might start feeling the urge to grab some coffee, ultimately getting more consumers.

Chantel Mccarty

Chantel Mccarty

November 4, 2018at 7:16 pm

I love instagram polls. I think a lot of the questions asked by people I follow are usually pretty entertaining and definitely increase user engagement – which is the whole point of social media: creating an engaging community of users. I also agree that it can be super useful for business. When I interned for a local studio, TransFit I worked with their merchandising polls and would ask questions like which top is your favorite or what kind of metal they would prefer for a bracelet (rose gold or copper). It is a good way to see what your customers want so that you can tailor goods to their taste.

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