Tarte Cosmetics’ following on Twitter is currently at a total of 820,000 followers. Their strategy on Twitter consists of a combination of promoting their products as well as extensively interacting with their followers. They draft many of their own tweets with pictures and videos, but also make a conscious effort to retweet their followers’ posts about the brand. This expands their presence on Twitter, because they make their consumers feel recognized and important by showing them they are paying attention and appreciate when their customers provide insights. Tarte Cosmetics’ main goal on Twitter is to interact with their consumers on a more personal level.
One of the most important aspects of being a successful brand on Twitter, is engaging in personal conversations with the company’s followers and making consumers feel heard, especially when they are upset. Tarte Cosmetics makes a conscious effort to engage in one-on-one conversations with their audience, as well as publicly praise their consumers who are speaking positively about the brand.
Tarte Cosmetics seems very interested in what their consumers are saying, thinking, and feeling about the brand. Their main goals on their Twitter platform are to spark conversations and provide a space for their audiences to engage in discussions with them as well as each other. As digital marketing continues to expand, I believe it is most important to make consumers feel as if they are still being heard and considered on such large platforms with such a wide range of consumers. Generally, Tarte Cosmetics makes this a priority on their account, keeping their customers returning and increasing overall brand loyalty. If they continue to implement strategies which make their audiences feel significant, I believe they will expand their presence across all platforms, and successfully engage with their consumers to produce the best products possible.