For most preteens to young adults, Snapchat is a staple app on their smartphone. While it is used as an actual form of communication and a fun stress reliever, does this app have what it takes to continue its presence?
The founders of Snapchat, Evan Spiegel, Bobby Murphy, and Reggie Brown originally came up with the idea of the app while enrolled at Stanford University as a way to send messages without the receiver being able to save evidence of what was said. This idea was quickly adopted by many who were focused on just sending photos back and forth to update their friends on what they were doing.
This seemingly simple design has stayed relevant by its dedication to continue expanding. From surpassing only sending and receiving photos to adding filters and most recently partnering with Fanta, Snapchat has continued to adapt to stay in the social conversation.
This recent Halloween campaign of Fanta’s includes themed canned with QR codes that unlock special Snapchat filters and lenses. Snapchat has been prepared for all sorts of Halloween promotions with their staple icon being a small ghost which unlocks an individual’s entire profile.
These “excloosive” Snapchat filters linked with one of Coke’s most recognized brands elevates the app during this holiday season while also engaging customers walking through the aisles in a grocery store. Even with these creative campaigns on the part of Coke and similar brands, will they be enough to sustain Snapchat as a multimedia messaging app?