Apple’s New Screen Time Feature: Friend or Foe?

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Apple’s New Screen Time Feature: Friend or Foe?

People have a lot of opinions about Apple’s new screen time feature. If you have not heard of this new feature of their new update yet, here it is.

Throughout the day you can go to your settings, click on this section, and it will present you with your usage of the current day. Showing you the total amount of screen time by the different apps that you use. It also shows you the number of times you pick up your phone throughout the day. In addition to all of this, it allows you to limit the amount of time you think you should spend on different apps throughout the day. It will alert you when you have a certain amount of time left and you can choose to ignore it or let it prevent you from using that app the rest of that day. It also allows you to monitor other people on the same plan as you, like your children. You can set parameters for how long they can use their apps as well.

Parents have found this new feature to be extremely useful in monitoring their children’s screen time and making sure that they are not playing on electronics too much throughout the day. They can also set the settings to allow certain apps to work, like Phone and iMessage, while limiting social media or other apps. This has been a huge win for parents, however not as much of a win for children.

Among our age group, I have found that it scares majority of us to read the report at the end of the day. Mostly because we know that we were on our phones too much throughout, and we do not want the screen time feature to reiterate that for us. I think that we should use this to our advantage and use it as a way to make us use our phones less. I have a competition going on with my friends where at the end of each day we have to send our screen reports to each other and whoever is on it the least wins something small. Whether that be picking the movie we watch next movie night, or where we go out to eat next. Little things like this might help our generation not be as addicted to our phones as other people say we are. I for one, am a fan of the screen time feature.


Andy Burnett

Andy Burnett

October 29, 2018at 4:21 pm

I agree – I think Screen Time is a great feature, especially for our generation. It’ll be interesting to see what Apple does with all of the data that they are able to collect with the feature and if companies would want to purchase that data.

Ansley Bolen

Ansley Bolen

October 29, 2018at 5:49 pm

I agree with your stance on the screen time feature! I have used it to challenge myself to use my phone less and be more conscious of my phone usage. I think that from a digital marketing standpoint, marketers obviously don’t want potential customers being exposed to their ads less. However, I think from a regular perspective that it is uncomfortable, but for a good reason. I’m interested to see how the screen time feature affects long term smartphone usage and if it affects how effective online ads are. Great post!

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