Damage Done

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Damage Done

With Halloween just around the corner, there are many advertisement on social media pertaining to the spooky holiday but the Boston Red Sox are not letting that take away their time in the spotlight. On Sunday night, the Boston Red Sox beat the LA Dodgers in game five of the World Series becoming the 2018 World Series Champions. Throughout the day, the Red Sox social media did something unusual.

Throughout the day, the Red Sox posted a picture every hour resulting in 24 pictures within a 24 hour time span. It was a very interesting thing to see since you always want to be aware of your cadence on social media. It seems as though the social media managers used the platform as a means of getting their fans excited for the game. They captioned a majority of their pictures with their World Series slogan “#DamageDone”. Throughout the game, they continued to post images pertaining to events going on in the game. The online audience was receiving a somewhat live view at the game with the posts pertaining to the pitching and batting of the game.

The Red Sox Instagram continued to be used to engage the audience during the game once the team had it. This hype was used to engage the audience in the celebration after the win. In these posts, you were able to get a backstage pass at the teams excitement and reactions to their win. The Red Sox were able to engage their audience throughout the entire day to create excitement and celebration for the teams earned win.


2 Comments

Luke Miltner

Luke Miltner

October 29, 2018at 11:32 am

I actually noticed this too, and I think I liked it. Sports teams can very easily get annoying when they post too much, especially when it is not on a game day or they post seemingly useless updates, but I had no problem with this approach. The World Series is a huge deal– it’s as big as it gets for a franchise. The Sox, therefore, had every right to practically spam their fans. It’s an exciting time to be a Red Sox fan, so they should be posting lots to encourage rally their fanbase and create as much excitement as possible around the team.

Taylor Rosenbleeth

Taylor Rosenbleeth

October 29, 2018at 11:56 am

I think this is a really good way to use social media. In a lot of cases, posting 24 photos in 24 hours would probably be a turn off to a social media account’s audience. For such a large event, however, I think this is a great thing to do. The account doesn’t post a crazy amount normally, but to hype people up and gain even more awareness, I think this was a smart and fun tactic. I also really like their hashtag.

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