Dr. Pepper Fansville

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Dr. Pepper Fansville

For the 2018-2019 Football Season, Dr.Pepper has introduced “Fansville” for a new creative direction in response to their football sponsorship renewal. Fansville is a parody episode like campaign that will air throughout the season, and will end with a “finale” during the national championship game. In Fansville, life revolves around football and fandom. The goal of each episode Fansville is to showcase the passion that college football fans have and seemingly encourage it; and so far I feel they have done this successfully.

Each “episode” / commercial I have seen has been very funny as they are an accurate exaggeration of the life as a true college football fan. Each one has left my friends and I laughing. This past Saturday when watching the GA/FL game, I actually saw an episode from the campaign three times. The name of it was “Blinsided,” and I encourage you to watch it, as it leaves you wondering what actually happened. The link is provided here: https://www.youtube.com/watch?v=6q2rOWcWYTg. When I first viewed this commercial, I did think that I comprehended it correctly, but as it aired twice more, I was not mistaken. It was quite a “blindside,” but made me and my friends laugh.

The idea of “Fansville,” and an ad campaign in the form of a parody tv series is so creative, and I believe it will be very effective for brand recognition and conversation. I can’t wait to see what humor Dr. Pepper rolls out next in this campaign series episode.

 


3 Comments

Andrea Sanchez

Andrea Sanchez

October 29, 2018at 1:53 pm

I think this is so creative for them to do. People are becoming more engaged in tv and Netflix series. That is all the rave and what most people are talking about. People also ignore most commercials that air so having a commercial that ties in the series aspect keeps your audience engaged every time it comes on. I believe the dr.pepper commercials always stood out among others, but this is something that is taking their marketing to the next level.

Ashley Lollar

Ashley Lollar

October 29, 2018at 1:55 pm

I have been loving what Dr. Pepper has been creating in this “Fansville” series. I also saw this commercial this weekend and I was laughing with my friends. I rarely remember commercials and advertisements but I can think of at least two of these Dr. Pepper advertisements and recall them almost verbatim. I think they have really tapped in to the true nature of the football fan culture and they have done a great job creating a parody series. They are creative and memorable, which is really all that an already household name can ask for.

Christoph Claassen

Christoph Claassen

October 29, 2018at 6:10 pm

DR. Pepper’s new commercials are definitely some of my favorite commercials there are. They are some of the funniest commercials i have seen, especially the one that you linked. I am looking forward to the new ones coming out.

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