Starbucks Witch’s Brew Frappuccino

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Starbucks Witch’s Brew Frappuccino

Similar to the Unicorn Frappuccino, Starbucks has whipped up a new wicked good Halloween concoction. This new Frappuccino is the Witch’s Brew Frappuccino and is extremely picturesque and only available for limited time whiles supplies last. Starbucks says the new blended drink starts with a purple blend of “toad’s breath” which tastes like the orange crème Frappuccino. It has a swirl of “bat wards” (chia seeds) and is topped with a vanilla whipped cream then dusted with green “lizard scale” powder.

Starbucks started its Halloween tradition in 2014 when they released the Franken Frappuccino and then they had the Frappula Frappuccino in 2015 and 2016. Lastly, in 2017 Starbucks released the Zombie Frappuccino. I think all of these Frappuccino’s are beautiful, but I just wished they tasted well.

Not only are these Frappuccino’s great to look at but they are great to post pictures about. These drinks are more for the picture-perfect idea versus the great tasting. Is this right? I think Starbucks is doing a good marketing technique by releasing these themed drinks because it brings attention to the brand and trends on social media. For example, the Witch’s Brew Frappuccino release picture got over 1.1 million likes verse a typical picture with only 331,000.

Overall, I like the idea. It is fun and exciting and adds more to the coffee shop than just coffee. No other coffee shop does things like this other than Starbucks.


4 Comments

KP Wilkinson

KP Wilkinson

October 29, 2018at 4:22 pm

I saw this on the menu this morning and was excited about it! I love that Starbucks gets festive for the holidays and would be interested in trying their items out just for the fun of it.

Lilli Boren

Lilli Boren

October 29, 2018at 4:26 pm

I agree with you completely. This is a fun unique way to bring brand exposure and resonate excitement – similar to the specialty cups that are released every Christmas season. The goal isn’t necessarily taste or health. It’s something that people order once to try and then never order again. Also, the opportunity for user generated exposure through social media skyrockets with this campaign.

Jack Brozek

Jack Brozek

October 29, 2018at 4:57 pm

I think this is a really cool idea. Dunkin’ Donuts had a similar promotion this year, and after seeing it a few times, decided to buy one. Companies making products that can go viral is definitely a smart business trend.

Grace Fragakis

Grace Fragakis

October 29, 2018at 6:43 pm

Although I never partake in these themed drinks, I think it’s a good move for Starbucks. You constantly see people talking about it on social media! Their main motive is definitely to get people building hype and posting pictures of their own, but I do think they should focus on the flavor more! I have heard bad things about their previous drinks of this type falling flat when it comes to taste.

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