Similar to the Unicorn Frappuccino, Starbucks has whipped up a new wicked good Halloween concoction. This new Frappuccino is the Witch’s Brew Frappuccino and is extremely picturesque and only available for limited time whiles supplies last. Starbucks says the new blended drink starts with a purple blend of “toad’s breath” which tastes like the orange crème Frappuccino. It has a swirl of “bat wards” (chia seeds) and is topped with a vanilla whipped cream then dusted with green “lizard scale” powder.
Starbucks started its Halloween tradition in 2014 when they released the Franken Frappuccino and then they had the Frappula Frappuccino in 2015 and 2016. Lastly, in 2017 Starbucks released the Zombie Frappuccino. I think all of these Frappuccino’s are beautiful, but I just wished they tasted well.
Not only are these Frappuccino’s great to look at but they are great to post pictures about. These drinks are more for the picture-perfect idea versus the great tasting. Is this right? I think Starbucks is doing a good marketing technique by releasing these themed drinks because it brings attention to the brand and trends on social media. For example, the Witch’s Brew Frappuccino release picture got over 1.1 million likes verse a typical picture with only 331,000.
Overall, I like the idea. It is fun and exciting and adds more to the coffee shop than just coffee. No other coffee shop does things like this other than Starbucks.