It’s getting to be spooky season and you know what that means? Starbucks has debuted its Halloween drink, Witch’s Brew.
The ingredient are “A pinch of toad’s breath. A dash of bat warts. A sprinkle of lizard scale,” according to Starbucks news release. The toads breath is a purple powder that is orange flavored, the bat warts are chia seeds, and the lizard scales is a green powder that is layered on the whipped cream. All in all the frappiccino is supposed to taste like a orangesicle.
But this isn’t the first time Starbucks has done this. In the past they also had a vampire, zombie, and dragon frappuccino and a unicorn, mermaid, and crystal ball in another category.
Witch’s Brew has quickly spread fire over social media, especially Instagram. Starbucks fanatics and those who honestly want a cool photo for the gram rushed out to try the new drink. The new drink already has its own hashtags, #witchsbrew, with a over ten-thousand posts tagged and #witchesbrew with over eighty-five thousand posts.
It is interesting to see how much and how creatively customers interacted with Starbucks in regards to this new drink. I saw friends posting it on stories with ratings and reviews and making use of the sliding scale or poll to see who enjoyed the drink and who didn’t or how much they enjoyed it. Social media spread the word on the opinions of the drink and whether it was a hit or miss. These stories and posts also swayed my own thoughts of trying the drink (opted against it). But Starbucks definitely knows how to create hype around its products and create buzz on social media with unique products like these.