Starbucks: Witch’s Brew

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Starbucks: Witch’s Brew

It’s getting to be spooky season and you know what that means? Starbucks has debuted its Halloween drink, Witch’s Brew.

The ingredient are “A pinch of toad’s breath. A dash of bat warts. A sprinkle of lizard scale,” according to Starbucks news release. The toads breath is a purple powder that is orange flavored, the bat warts are chia seeds, and the lizard scales is a green powder that is layered on the whipped cream. All in all the frappiccino is supposed to taste like a orangesicle.

But this isn’t the first time Starbucks has done this. In the past they also had a vampire, zombie, and dragon frappuccino and a unicorn, mermaid, and crystal ball in another category.

 

 

Witch’s Brew has quickly spread fire over social media, especially Instagram. Starbucks fanatics and those who honestly want a cool photo for the gram rushed out to try the new drink. The new drink already has its own hashtags, #witchsbrew, with a over ten-thousand posts tagged and #witchesbrew with over eighty-five thousand posts.

It is interesting to see how much and how creatively customers interacted with Starbucks in regards to this new drink. I saw friends posting it on stories with ratings and reviews and making use of the sliding scale or poll to see who enjoyed the drink and who didn’t or how much they enjoyed it. Social media spread the word on the opinions of the drink and whether it was a hit or miss. These stories and posts also swayed my own thoughts of trying the drink (opted against it). But Starbucks definitely knows how to create hype around its products and create buzz on social media with unique products like these.

 


5 Comments

Maggie Cummings

Maggie Cummings

October 30, 2018at 9:48 am

Starbucks never ceases to amaze me. While this drink does not sound appetizing at all (to me), I can see the appeal with social media posts and the awesome look. They don’t just post fun content, they actually produce a product that blows up all of social media… pretty awesome.

Holly Shinn

Holly Shinn

October 30, 2018at 10:00 am

A brand like Starbucks doesn’t necessarily need campaigns like this when they have such a large following, but I admire that they continue to innovate and find new ways to interact and excite people about coffee! The fact that it’s purple and green catches the eye and makes it perfect content for social media.

Vallari Bhave

Vallari Bhave

October 30, 2018at 10:08 am

These themed drinks always take social media over by storm. From the Pink Drink to the “Secret Menu,” Starbucks is excellent at creating buzz for their products. And with the multiple holidays throughout the year, their supply of creative drinks is seemingly endless. However, the one critique I would have is that Starbucks try to make these drinks taste better. While they are great at acquiring customers, if the drink doesn’t taste good there’s no chance of a repeat buyer.

Caroline Young

Caroline Young

October 30, 2018at 11:47 am

I always think about ordering these drinks cause I’m so curious but everytime the color scares me so much. They do such a good job marketing for seasonality but I’m just not sure about these drinks. However, your right they get people to run to Starbucks just to get a picture so they are doing somethign right!

Janie Waddell

Janie Waddell

October 30, 2018at 12:47 pm

Starbucks is one of the few brands that knows how to create social-media worthy products. I’m sure they know how much reach they have via excited fans who post about their products. Though this drink does not personally sound that appetizing to me, it looks fantastic, and I would absolutely post it on my social media. Starbucks seems to have had the same idea. Honestly, it probably doesn’t even need to promote the product, as consumers seem to be spreading the word all on their own. I do wish they’d choose better-tasting flavors, though the flavors they have incorporated do set them apart from other coffee-shops.

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