Apple recently introduced Screen Time, a new feature that allows you to see how much time you spend on your phone. With this, you are able to manage your phone time and set limits on certain apps. I think that this is a great feature, especially for our generation and those below us, who have grown up on their phones for their entire life.
The point that I want to bring up about Screen Time is the incredible amount of data that Apple is collecting every second from the new feature. Apple strategically found a way to provide a useful service to its consumers while also gaining data on each user. So this poses the question – what is Apple doing with all of this data on it’s consumers phone habits? I haven’t been able to find any information on the topic, but it’s definitely something interesting to consider.
Let’s imagine a company who exclusively advertises and reaches its consumers through Instagram. For this company, a person who spends an hour each day on the app is obviously a more valuable user than a person who spends two minutes each day on the app. So how much would these companies be willing to pay Apple for this data? Moreover, would Apple even consider selling this data to these companies?
Like I said earlier, I haven’t been able to find much information about this topic and I’m sure Apple has crossed their T’s and dotted their I’s. However, I am interested in seeing if Apple created Screen Time solely as a tool to help its users manage their phone time, or if they wanted to gain more data about their consumer’s phone habits.