I’ve been following DIFF eyewear on Instagram for a few years now, since before they were a well-known brand. Now, they have 566K followers on Instagram and are endorsed by celebrities like the Chrisleys and Kardashians. They sell designer sunglasses at a more affordable cost than other big name brands. DIFF brands itself as a charitable organization that gives back by donating a pair of eyeglasses to someone in need for every pair of sunglasses they sell.
I believe DIFF has a very effective social strategy, particularly on Instagram. As you can see in the photo of their feed below, they maintain an aesthetically pleasing feed with high quality content that engages followers. I also think it’s unique that the majority of their content is user-generated, yet still professional quality. This encourages brand loyalty by showing customers DIFF wants to see how people are using their products with individual style.
As I mentioned before, DIFF has partnered with many celebrity influencers in order to promote their products. This has allowed them to increase brand awareness and followers tremendously. The influencers also typically offer a code for 20% off a DIFF purchase, which increases sales in addition to awareness. In addition to working with influencers, DIFF has collaborated with some celebrities to help them create an eyewear line under DIFF. Below are photos of Khloe Kardashian, Jessie James Decker, and Demi Lovato promoting their collaborations with DIFF.
Overall, I believe DIFF has a strong social strategy on Instagram that has led to their current success. Now that they are well-established as a brand, they focus on promoting new products and collaborations. I personally love everything about DIFF, from their products, to their social media, to their charitable efforts. What are your thoughts?