YouTube Selling Concert Tickets?

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YouTube Selling Concert Tickets?

I recently learned while going through various articles that YouTube is going to start selling concert tickets right through music videos on their platform. YouTube has teamed up with Eventbrite and TicketMaster, making up 70% of the concert ticket market in the United States, to make this happen. On official artist channels, the dates closest to the user will show up underneath the music video playing, making it easy to buy a ticket if you enjoyed the song.

It’s no surprise that live music events are the biggest money-makers in the music industry currently with the fall of physical album sales. Many lower-mid-level artists rely on their ticket sales to make ends meet. So making it so easy for fans to see upcoming shows and buy a ticket with one click would make any artist happy. It has not been said if YouTube will get a cut of Eventbrite’s ticket sales when a user buys through their link.

I think this is a great idea because as a music lover, I love to watch music videos through YouTube and see my favorite songs come to life. Sometimes I may not be aware of a certain artist coming into town and seeing the link for tickets may encourage me to purchase one. I think this feature is extremely beneficial for artists to market their tours, and can be beneficial for Eventbrite and YouTube as well.


2 Comments

Margaret Caswell

Margaret Caswell

October 30, 2018at 10:05 am

I love this idea, considering that Youtube is doing their part to help smaller artists. I’m sure whether or not they are getting a cut of the tickets, they are definitely making ad revenue. If they did get a cut of the ticket sales then I would think that would be an incredibly profitable deal for them!

Chloe Gibson

Chloe Gibson

October 30, 2018at 11:56 am

Wow this is such a cool idea. YouTube is so big right now- I don’t even have cable I pay for YouTube TV- and every artist is intro creating fun videos that people want to watch. Half of the time there are new dance moves that people are ready to spread fire. The option to sell tickets right after you watch a video is so smart because people are excited after seeing the video. Also a lot of times people forget or don’t know when tickets are available so showing them right after they listen to the song is a great marketing tool.

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