I recently learned while going through various articles that YouTube is going to start selling concert tickets right through music videos on their platform. YouTube has teamed up with Eventbrite and TicketMaster, making up 70% of the concert ticket market in the United States, to make this happen. On official artist channels, the dates closest to the user will show up underneath the music video playing, making it easy to buy a ticket if you enjoyed the song.
It’s no surprise that live music events are the biggest money-makers in the music industry currently with the fall of physical album sales. Many lower-mid-level artists rely on their ticket sales to make ends meet. So making it so easy for fans to see upcoming shows and buy a ticket with one click would make any artist happy. It has not been said if YouTube will get a cut of Eventbrite’s ticket sales when a user buys through their link.
I think this is a great idea because as a music lover, I love to watch music videos through YouTube and see my favorite songs come to life. Sometimes I may not be aware of a certain artist coming into town and seeing the link for tickets may encourage me to purchase one. I think this feature is extremely beneficial for artists to market their tours, and can be beneficial for Eventbrite and YouTube as well.