I chose the movie The Intern because I heard a lot of great things about it. I always loved Anne Hathaway, and she is the star in the movie. The movie is also interesting and the concept of the movie is very cute. The movie is about a widower named Ben Whittaker who gets the opportunity to become a senior intern at an online fashion company. Ben is a very charming, smart, patient, and helpful man that soon becomes popular with all his younger co-workers. He especially becomes really close with Jules Ostin (Anne Hathaway) who is the boss and founder of the company. Throughout the movie, their friendship progresses, and she soon considers him her best friend. He is there for her in times of stress in her work and marriage life offering advice and help. He not only learns about the digital world in the workforce, but gains valuable relationships along the way.
This movie relates to digital marketing because of the work environment the movie is centered around. It is an online fashion site, so everyone at work needs to know the ins and outs of digital marketing. Ben is constantly trying to learn new things. He worked at a firm before digital was thing, so he was relatively clueless of the digital marketing world. His young co-workers and new best friend Jules help him navigate the internet, learn how to use social media websites, and grasp the concept of e-commerce as a whole.