Travel Influencers: The New Tour Guides

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Travel Influencers: The New Tour Guides

Spring graduation is slowly creeping around the corner. So, instead of freaking out about the end of our financial dependability, my friends and I have started focusing our efforts on a post-graduation excursion. We’ve been saving up for almost a year to backpack around Asia and couldn’t be more excited.

Yesterday, we started creating a loose travel itinerary and realized we knew nothing about how to get around Asia. Naturally, we turned to Google for all our pressing questions. We found ourselves landing on a variety of travel blogs, informative YouTube videos, and detailed travel guides. I started wondering who made these posts? How were they able to travel the world while making time to post every detail of their trip? Most importantly, how on earth did they afford it?

It turns out, this is their job. These influencers are paid by companies to travel to beautiful destinations, promote the sponsoring company a little on social media, and help like-minded travelers take a similar adventure through blog posts. Not only are more and more people beginning to take up this exciting profession, but now many companies are starting to use influencers as a key tactic in their marketing efforts. These influencers are viewed as trustworthy. Marketers utilize them because they could be successful in promoting the brand while selling to their loyal viewers. They are almost a third-party reference or an external salesperson.

As a user reading some of these blogs, I can honestly say I have trusted the influencers’ opinions on certain airlines, hotels, and attractions. It’s the perfect recipe: an uninformed user + a knowledgeable traveler = positive relationship and trusted resource. I cannot wait to explore Asia and see how accurate these influencers are.


3 Comments

Ansley Bolen

Ansley Bolen

November 5, 2018at 5:12 pm

I had never thought of this before, I definitely take influencer blogs/posts for granted when checking out the best hotels, travel spots, and even restaurants when planning a trip. It’s crazy to think that at one point we relied on word of mouth or travel agents to give us the best deals/attractions/destinations. Influencer marketing is such a lucrative market for both the influencer and the company being promoted. I think it’ll be really interesting to see how national tourism departments will adapt to the burgeoning influencer marketing industry within travel & leisure. Great post!

Tony Dang

Tony Dang

November 5, 2018at 8:06 pm

My absolute dream job is to be a travel influencer. I backpacked Europe this past summer, and I can tell you firsthand that it is not cheap. The only reason I could have afforded traveling for three months straight was through a scholarship I had gotten. During my travels, I definitely utilized bloggers, vloggers, and travel guides. Props to you for planning so early. I kinda just found my way to Europe and planned haphazardly the night before hitting a new city. It was an amazing experience, however, and completely worth basically starving for an entire summer. I hope you and your friends have a great experience as well!

Haley Mitchell

Haley Mitchell

November 6, 2018at 9:28 am

I am so excited to hear that you have found information through influencers! I am only a junior right now but really want to travel through Europe when I graduate because I have never been! I am very much a planner so it is constantly on my mind but its nice to know that information is available to be able to follow other people’s journey!

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