Spring graduation is slowly creeping around the corner. So, instead of freaking out about the end of our financial dependability, my friends and I have started focusing our efforts on a post-graduation excursion. We’ve been saving up for almost a year to backpack around Asia and couldn’t be more excited.
Yesterday, we started creating a loose travel itinerary and realized we knew nothing about how to get around Asia. Naturally, we turned to Google for all our pressing questions. We found ourselves landing on a variety of travel blogs, informative YouTube videos, and detailed travel guides. I started wondering who made these posts? How were they able to travel the world while making time to post every detail of their trip? Most importantly, how on earth did they afford it?
It turns out, this is their job. These influencers are paid by companies to travel to beautiful destinations, promote the sponsoring company a little on social media, and help like-minded travelers take a similar adventure through blog posts. Not only are more and more people beginning to take up this exciting profession, but now many companies are starting to use influencers as a key tactic in their marketing efforts. These influencers are viewed as trustworthy. Marketers utilize them because they could be successful in promoting the brand while selling to their loyal viewers. They are almost a third-party reference or an external salesperson.
As a user reading some of these blogs, I can honestly say I have trusted the influencers’ opinions on certain airlines, hotels, and attractions. It’s the perfect recipe: an uninformed user + a knowledgeable traveler = positive relationship and trusted resource. I cannot wait to explore Asia and see how accurate these influencers are.