You heard it! For better or worse Amazon has their very own social media platform called Spark. But why would Amazon want to launch a social network? To increase their own sales and strengthen their ecosystem of course. Now I am not so sure if it will catch on but it is certainly an interesting marketing approach. The social network is within Amazon’s own app and sign-up is contained within it as well. Basically the idea behind the network is to facilitate conversations about Amazon and its products within the ecosystem of Amazon versus outside of their ecosystem on another social media platform.
The network allows people to share products, ideas, discover and shop in a community of people with similar interests. After joining Spark the user is asked to specify five interests to follow in order for a relevant news feed to be created. Users than scroll through their feed shopping for items that they like.
Personally, while a cool idea, I think this will crash and burn. The experience is too similar to Amazon’s existing store which is very easy to use. In its online store, people share reviews and items you might like are already suggested to you. While novel, I do not see Spark taking off.