As we all know, today is election day and it is crucial that all American citizens get to the polls and make sure their voice is heard. Over the past couple of months leading up to the elections, I have noticed a large number of celebrities endorsing political candidates via social media channels.
We know that influencer marketing is extremely effective. When you have a celebrity with a large number of followers backing your brand, people will listen. When it comes to politics, I think it’s awesome to see celebrities speaking up and encouraging people to vote. It shows that we are all united as Americans with the same rights, regardless of whether we are famous or not.
However, I’m not so sure I think celebrities should use their platform to endorse a specific candidate or bill. They are obviously free to say whatever they want on social media, but I believe it influences people to vote how Taylor Swift told them to rather than doing research and making individual opinions. (Don’t get me wrong, I’m a huge Swiftie and I love what she’s doing on social media right now.)
Below are screen grabs of Taylor Swift’s Instagram posts regarding the elections. She posted on her page about endorsing a certain candidate in her home state of Tennessee and explained why she was not voting for the opposing candidate. She then encouraged people to get out and vote, specifically for the candidate she endorsed. She has also been posting Instagram stories of her fans and other celebrities that tag her in their voting photos, which I believe is a great way to connect with people and show that she is no different from her fans.
Like I said, I’ll always be a Swiftie regardless of what she believes or how she uses her platform. I believe there are both pros and cons of celebrities encouraging their followers to vote. I’m just curious how this will impact elections and individuals’ opinions on issues in our country. What are your thoughts?