Black Friday has always been the biggest rave along this time of the year. Some may even argue that at one point, it started to overshadow Thanksgiving itself. Many stores pushed their social marketing towards the latest and greatest deal they were offering as opposed to any of their competitors. All it took was for the consumer to wake up early and drive to your store to take advantage of the deal. What’s the problem with Black Friday now?
As we have seen throughout the years, people are less and less willing to drive to a store when they can buy the same product online. People are specifically trying to save their own time and prefer to not have to wait in a line and deal with crowds of people. Black Friday is all that online shoppers do not want. It is crowds and waiting and an early morning. As the push towards Black Friday is diminishing, Cyber Monday’s popularity has grown tremendously.
Rather than pushing Black Friday, brands are having to push Cyber Monday through their social channels. Brands have seen the shift in consumer interest grow towards e-commerce and they have made that switch as well. As the season is quickly approaching, offers are being promoted through Twitter, Instagram, and Facebook among others. It will be interesting in the coming years to see if Black Friday becomes a thing of the past and Cyber Monday becomes the new fad.