Lebron James calls out Alexander McQueen Sneakers

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Lebron James calls out Alexander McQueen Sneakers

Lebron James is one of Nike’s largest advocates from his endorsements to his public praise of the sports brand. On November 5th, Lebron retweeted a picture from Alexander McQueen of the designers newest running luxury sneaker. The post featured two new sneakers that had an extremely strong resemblance to the original Air Max 1 color ways. Lebron publicly commented on the retweet stating, “So Are you saying That’s not @Nike Air Max 1?? 🤔🧐🤨 Well alrighty then”.

The post has since gone viral with many people sharing their opinions on James’ response to the photo.

Personally, I do agree with James. The red and blue color ways of the sneakers are look to be interpretations of the famous Air Max 1 original color ways. I feel that the reason he left the passive aggressive comment is not because of his Nike contract, but because of his respect for sneakers as a whole. The Air Max 1 is one of the most famous and recognizable sneakers of all time.


3 Comments

Aaron McWhirter

Aaron McWhirter

November 6, 2018at 2:08 pm

The fashion industry has always dealt with issues of plagiarism and idea-theft. It is difficult, however, to tell the difference between designs influenced/inspired by other designers and those that cross the line into copying. It will be interesting to see how sales of the shoes go considering this public disagreement with Lebron.

Tyler Insolia

Tyler Insolia

November 6, 2018at 2:24 pm

In keeping up with shoes, it is pretty interesting to see how quickly culture had consumed brands with the help of social media. Recently, I have seen so many shoe design and colorways from brands such as Adidas that are being outright copied in design because they are riding the hype train. For example, how many identical shoes designs have you seen copy Balenciaga (i.e. Yeezy 700).

Alana Dorsey

Alana Dorsey

November 6, 2018at 2:35 pm

LeBron has always been a very outspoken person. I do believe he pointed out this similarities, not just for his respect for shoes and deal with NIKE, but also LeBron has seen larger luxury brands take smaller brand’d ideas. NIKE is not a small brand, but Alexander’s stripping of the culture of the shoes to sell them at a higher price is not a new phenomenon. Brands like Balenciaga, who ripped off Little Trees air fresheners, take and appropriate many smaller brands. Brands that charge high prices for clothing that looks tattered, or are historically apart of a minority group.

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