Phone Eats First: How Trappeze Pub Markets Themselves Via Social Media

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Phone Eats First: How Trappeze Pub Markets Themselves Via Social Media

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Trappeze Pub is my all-time go to restaurant here in Athens. Whenever someone doesn’t know what they want to eat, I always throw out Trappeze as an option. It’s cozy, friendly, not too expensive, relatively fast, and most importantly delicious. Don’t get me started, though, on the fact that they took their chicken bacon ranch sandwich off the menu…I’m VERY upset about that. Don’t get me wrong, they have some pretty amazing alternatives, but nothing can compete with the CBR.

I’ve been following Trappeze on Instagram for a long time now and I am a loyal follower of theirs. It amazes me that every time they post I think they’re next post can’t get any better, but somehow it does. What I love most about their posts (besides how delightful their food looks) is the consistency in every one of their pictures. The plates are always placed on one of their wooden tables and typically features a beer that they serve on tap. The colors are warm and inviting and their pictures aren’t overly edited. Look at the picture below. It features breakfast as well as lunch/dinner. There’s healthy as well as comfort food. The food is colorful and perfectly placed within the frame.

While the posts featured above perfectly exemplify what Trappeze is doing right on their Instagram, the posts shown below appear a bit drabby and uninviting in my opinion. First off, the pictures are too similar. They only feature dinner plates, and to be quite honest the first two pictures don’t look super appetizing. The pictures are taken at the same angle and only show the wooden table in the background. Lastly, the beers are a tad repetitive. I’m being nit-picky here, but I want to be fair and point out what Trappeze could work on avoiding in the future.

Currently, Trappeze has exactly 3,000 followers and is following 290 people. They don’t trump Mama’s Boy all-time high of 8,500 followers, but I’m not totally disappointed in this ratio. Can it be better? Yes, especially considering the fact that Trappeze has so many things going for them in this hip college town. I haven’t seen a post that’s received over 103 likes, which isn’t horrible, but most of their posts don’t receive any comments at all. If Trappeze could just get their employees to like and comment on almost every post of theirs, more people would definitely begin to see it pop up in their popular page.

What a great way to end my series of reviews for these delectable restaurants. Don’t forget to tune in next week to see who takes the cake for the best Instagram!!


About Author

Olivia Grimm

Olivia Grimm

I am a fourth year undergraduate student at the University of Georgia studying Real Estate and Marketing in the Terry College of Business.

2 Comments

Heather Giles

Heather Giles

November 6, 2018at 11:21 am

I love Trappeze! I agree that their Instagram isn’t the worst, but there are definitely ways they could improve. I’m interested to see how their instagram compares to their other social platforms like Facebook. Many other restaurants do giveaways on their social media platforms to increase post engagement and followers. I think Trappeze could do this as well by requiring people to like and comment or tag their friends in order to receive a gift card and thus increase its engagement.

John Sanders

John Sanders

November 6, 2018at 1:04 pm

To be honest, I only clicked on this post because of the featured picture that showed up on the blog page, but after reading I think you did a good analysis of their Instagram presence. I really like Trappeze, and actually haven’t been in a while so I should go. It’s amazing how a well-staged picture of food can bring customers in. I’d be curious to look at the social media of all Athens restaurants and see how their presence has effected customer traffic.

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