When it comes to donuts, nothing screams “YUM” more than Krispy Kreme. But, what makes something as simple as a classic glazed donut really pop on social media platforms that are bombarded with brand content? The answer is snapping a picture of a little boy in stores eating a freshly made donut.
Capitalizing on user generated content is all about finding the right moment in time and using it to your advantage. Krispy Kreme does a great job of capturing the pure fun that is associated with the donut brand. In posting how consumers interact with the brand, the gap between the digital and physical world becomes a little bit smaller.
This type of customer engagement increases key metrics while simultaneously representing the warmth of the brand. Its exciting to see this mission come to life in a short time span with a limited budget.