Krispy Kreme Kills Kontent

  • 2

Krispy Kreme Kills Kontent

When it comes to donuts, nothing screams “YUM” more than Krispy Kreme. But, what makes something as simple as a classic glazed donut really pop on social media platforms that are bombarded with brand content? The answer is snapping a picture of a little boy in stores eating a freshly made donut.

Capitalizing on user generated content is all about finding the right moment in time and using it to your advantage. Krispy Kreme does a great job of capturing the pure fun that is associated with the donut brand. In posting how consumers interact with the brand, the gap between the digital and physical world becomes a little bit smaller. 

This type of customer engagement increases key metrics while simultaneously representing the warmth of the brand. Its exciting to see this mission come to life in a short time span with a limited budget.


2 Comments

Maya Cribbs

Maya Cribbs

November 12, 2018at 8:19 pm

It really doesn’t get any better than donuts, babies and dogs. They are really doing a great job with such a limited budget like you said. This just goes to show that you don’t need a ton of money to run a a great account!

Chantel Mccarty

Chantel Mccarty

November 12, 2018at 8:26 pm

I love these posts! They definitely encompass the wholesome brand image of Krispy Kreme. I think it is good that they keep their posts lighthearted and fun and pairing this with UGC is perfect. Your blog made me actually go look at their Instagram and the brand is doing a great job of promoting its holiday donuts and other items. Great post!

Leave a Reply

Join our Email List

Countdown to SPARKsouth

SPARKsouthSeptember 28, 2018
Happy Networking!
< 2019 >
February-July
  • No Events
Subscribe