Morning Commute with a Side of…. Cinnamon?

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Morning Commute with a Side of…. Cinnamon?

With the holidays approaching and new campaigns on the rise, Coca-Cola’s newest campaign in the UK is one that has really grabbed my attention. There’s various elements of the campaign span across socials with Snapchat lenses, collaboration with a youth publishers and twitter. The biggest element though, the launch of their limited time only cinnamon Coke Zero drink. In addition to the new flavor, they’re also pumping a holiday cinnamon scent into the Oxford Circus station in London to share the Christmas spirit with passengers this season.

With Coca-Cola’s large part in shaping Santa into who he is today, it is no surprise they’re using the holiday season to grow coke zero while focusing in on the Christmas spirit. Recently Coke has been working towards growing their diet and sugar free drinks as many consumers are looking for healthier soda alternatives. With the launch of their new diet coke flavors and change in can design in attempt to capture younger markets, it is no surprise they have chosen to center their campaign around the Coke Zero this season.

So far it is not clear if Coca-Cola will follow the same direction here in the U.S. this season as the only thing I’ve found is the release of U.S. postal stamps that have Coca-Cola’s Santa featured on them. It will be interesting to see how this campaign affects sales of their zero beverages during the holidays and if there will be long term growth in sales for their zero line.


3 Comments

Ansley Bolen

Ansley Bolen

November 12, 2018at 4:02 pm

This is really interesting! I’m not sure how I feel about Coke zero and cinnamon together, but I agree that Coca-Cola has played a huge role in our modern perception of Santa. Therefore, I think that even if the drink is a flop, people will still understand the sentiment behind it and appreciate Coke trying to get in the holiday spirit. I’ll have to be on the lookout for Coke Zero Cinnamon in the US!

Cole Greenberg

Cole Greenberg

November 12, 2018at 4:49 pm

Im not sure how I feel about this cinnamon Coca-Cola drink. This is definitely just a test to see how consumers abroad would respond to the new offering but I do not expect Coke to bring this idea to the states. However, I would be lying if I said I would not be interested in tasting it so maybe I will try to buy one online before the offer runs out.

Alexandra Fairley

Alexandra Fairley

November 13, 2018at 12:52 pm

If anything, I feel like Coke would not officially release it in the US, but they might do something special like make it a limited time offer. However, I would be very hesitant to see how this tastes but it might be surprisingly good. You are absolutely right about Coca Cola’s role in the Holiday season. They have played a huge part, and I definitely get excited about the Coca Cola advertising and marketing campaigns during the holidays.

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