Early this summer, Maryland football offensive lineman Jordan McNair collapsed during a team workout. About two weeks later, McNair passed away. After about a month passed by, the news that McNair passed away from a heatstroke surfaced.
On August 10, ESPN reported multiple stories on the Maryland football program. These reports included circumstances around McNair’s death, as well as a look inside Maryland’s “toxic” football culture. The next day, DJ Durkin, head coach for the terps, was placed on administrative leave with two other football trainers.
In September, the University System of Maryland announced their report that highlighted the fact that multiple mistakes were made in the way Maryland handled McNair’s case. Just before Halloween, the Washington Post published an article of their findings that included the Maryland football team did not have a “toxic” culture, however had a culture where players feared speaking out.
The following day, the Maryland board held a meeting and decided to reinstate DJ Durkin as head coach. Jordan McNair’s family, the governor of Maryland, and social media as a whole spoke out in opposition of the board’s decision. The public outcry was so much that Maryland decided to fire DJ Durkin on Halloween, going back on their decision.
Whether you agree with the board’s decision or not, (see Tim Tebow’s rant below), this once again shows the power of social media. The public opposition of the board’s decision shaped future decisions made by the board.
Tebow – http://www.espn.com/video/clip?id=25158433