Samsung’s recently announced foldable phone -which releases next year- if widely adopted would change the demographics of tablet users. Currently tablet users are older, wealthier individuals who use their tablets mostly at home to browse. If Samsung’s foldable phone, which turns into a mini tablet, gains market share, tablet users would increase and the demographics might skew younger. The use patterns might also change to more on the go uses, as the tablet would be easily transported in its phone form. Marketing may need major changes to resemble mobile phone marketing tactics rather than current tablet tactics. Research should be done into the demographic and common use of the device before any permanent changes to marketing tactics.