Back in early 2017, the Fyre Festival was announced. Billy McFarland, an entrepreneur, and Ja Rule, a hip-hop artist, were putting together this festival to promote their new Fyre talent booking app. This luxury music festival was to take place over two weekends in the Bahamas on a private island. Their team hired celebrities and influencers alike to star in a promotional video as well as post to social media. This video and social media posts promised an out of this world experience. However, the experience was the exact opposite. Long story short, the festival was a complete disaster many people were left without jobs and compensation/refunds, and rightfully so McFarland was charged with multiple counts of fraud.
After this huge catastrophe, Hulu and Netflix created documentaries outlining the whole debacle. Hulu and Netflix have always been competitors in online streaming. Netflix trumps with over 65 million subscribers compared to Hulu’s 9 million. So when Netflix announced the release date of their documentary “Fyre: The Greatest Party That Never Happened,” Hulu wanted to one up their competitor and do a surprise release of theirs, “Fyre Fraud”. Hulu released the documentary 4 days before Netflix dropped theirs. This took not only Netflix by surprise but the public as well.
Was this unexpected release of “Fyre Fraud” by Hulu a great marketing ploy on Hulu’s part? Did they really one up Netflix by releasing it 4 days earlier without an announcement? Many reviews seem to side with one or the other but, it will be interesting to see the dueling numbers from both streaming services next week. I encourage everyone to watch both and see which one you believe is better.