While most people were disappointed with the entertainment of the actual game itself, there was a united consensus that Microsoft’s advertisement for the adaptive controller was one of the highlights of the extravaganza that is the Super bowl. An ad for Microsoft’s product that allows children with limited mobility or other disabilities to play games similar to children without these limitations, the commercial was a touching tribute to the disabled community with the catch phrase: “When everybody plays, we all win.”
The commercial highlighted the value of disabled children being treated equally by other children, and the value of how video games can bring these children together. The adaptive controller, made with incredible attention to detail and intention, allows children with a range of disabilities to play the games “just like a regular kid” with a wide variety of adaptations to allow easier play. In fact, even the box that houses the controller is made with sensitivity. This amazing invention was showcased in the commercial. Not only was the ad informative, it was also incredibly moving, allowing the audience to relate to the real-life families that use the console. The ad featured several disabled children who used the controller successfully and a set of parents of one of the children who spoke to the way the controller “leveled the playing field” and how when their son played with the controller, he was “just another kid”.
The commercial gained positive traction on Twitter and Facebook almost instantaneously, with many celebrities singing its well-deserved praise. Among these celebrities was Nyle DiMarco, a deaf model and activist (and also the runner-up in the 2015 season of America’s Next Top Model). DiMarco tweeted “Best Super Bowl Commercial Ever” within seconds of the first screening of the commercial. DiMarco is just one of many who supported the commercial, with many celebrities and twitter users alike chatting about Microsoft. Overall, the commercial was a wild success and sets a great example for other companies to help tailor their products to the disabled community. Bravo, Microsoft!