Microsoft’s Super Bowl Success

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Microsoft’s Super Bowl Success


While most people were disappointed with the entertainment of the actual game itself, there was a united consensus that Microsoft’s advertisement for the adaptive controller was one of the highlights of the extravaganza that is the Super bowl. An ad for Microsoft’s product that allows children with limited mobility or other disabilities to play games similar to children without these limitations, the commercial was a touching tribute to the disabled community with the catch phrase: “When everybody plays, we all win.” 

 The commercial highlighted the value of disabled children being treated equally by other children, and the value of how video games can bring these children together. The adaptive controller, made with incredible attention to detail and intention, allows children with a range of disabilities to play the games “just like a regular kid” with a wide variety of adaptations to allow easier play. In fact, even the box that houses the controller is made with sensitivity. This amazing invention was showcased in the commercial. Not only was the ad informative, it was also incredibly moving, allowing the audience to relate to the real-life families that use the console. The ad featured several disabled children who used the controller successfully and a set of parents of one of the children who spoke to the way the controller “leveled the playing field” and how when their son played with the controller, he was “just another kid”. 

The commercial gained positive traction on Twitter and Facebook almost instantaneously, with many celebrities singing its well-deserved praise. Among these celebrities was Nyle DiMarco, a deaf model and activist (and also the runner-up in the 2015 season of America’s Next Top Model). DiMarco tweeted “Best Super Bowl Commercial Ever” within seconds of the first screening of the commercial.  DiMarco is just one of many who supported the commercial, with many celebrities and twitter users alike chatting about Microsoft. Overall, the commercial was a wild success and sets a great example for other companies to help tailor their products to the disabled community. Bravo, Microsoft! 


3 Comments

Asha Patel

Asha Patel

February 5, 2019at 1:04 pm

I loved watching this advertisement for the exact reasons that you mentioned in your article! I think this advertisement did a great job with reading not only a small audience of those who can use it, but probably made a lot of all Xbox users more brand loyal.

Will Johnson

Will Johnson

February 5, 2019at 2:26 pm

I also thought this was the best ad I saw yesterday – though I was watching the game by myself so I purposely avoided a lot of ads during the first half and halftime show. I had already seen a commercial in a similar vein featuring one of the kids playing Xbox and I loved that one as well. I think this is a particularly effective commercial and honestly illustrates something my mom, an elementary school teacher, has never really understood and its that playing video games with someone can be a great bonding experience.

Kate Anderson

Kate Anderson

February 5, 2019at 8:09 pm

This was definitely one of the best Super Bowl commercials i’ve see. I remember watching a shorter version of the AD on Tv a week prior and was immediately engaged. It deserved to be viewed by millions of people during one of the most popular days of the year.

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