While the eyes of the nation were on Atlanta this weekend for Super Bowl LII, another battle was taking place off-the-field for cola dominance. The hometown Coca-Cola Company faced fierce marketing competition from their biggest rival, Pepsi. As an official sponsor of the NFL and Super Bowl LII, Pepsi was ready to give the residents of Atlanta a new soda to drink. The competition that took place may have ended up being more entertaining than the low scoring game that took place between the Rams and Patriots.
Pepsi came out of the gates first with billboards that stated “Pepsi in Atlanta. How Refreshing” and “Look who’s in town for Super Bowl LII”. This message was plastered everywhere from bus stops to signs above Centennial Park. Along with these messages, Pepsi and other Pepsi Co. brands were hosting events across town such as concerts and the halftime show. Coca-Cola simply hosted a “Champions Chat” with Carl Banks and Joe Green at the World of Coke and greeted travelers at the airport with a simple sign that stated, “Welcome to our house”.
The biggest play of the weekend came when Pepsi brought a statue of their founder, Caleb Bradham, to share a drink with the iconic statue of Coca-Cola’s founder, John Pemberton, outside of the World of Coca-Cola. Pepsi tweeted out the photo using Coke’s hashtag of #TogetherIsBeautiful and called for a temporary #ColaTruce. Being initially caught off-guard, Coke responded with a simple message that stated “TogetherIsBeautiful always. Welcome to ATL!”.
When the Super Bowl kicked-off on Sunday evening, Pepsi was excited to sponsor the Halftime show and premiered a star-studded ad that seemingly admitted that people prefer a Coke. Despite their best efforts to change the soda preferences of Atlanta, it was Coca-Cola that was enjoyed by thousands of fans as they are the official soft-drink vendor of Mercedes-Benz Stadium.
Pepsi attempted to come down south and get people to turn away from a true southern classic, but their efforts went bit flat. The New York based company may have enjoyed their short trip to Atlanta, but Coca-Cola may be able to get some revenge on an even bigger stage. As the official sponsor of the 2026 World Cup, Coca-Cola will be happy to hear that the final match is rumored to take place in New York’s own MetLife Stadium.