When thinking of who to write about, Caroline was an obvious choice. I have witnessed Caroline’s skill first hand working with her this past semester on American Marketing Association’s International Case Competition with the Wall Street Journal. Her ability to seamlessly juggle our client’s problems and present adapted strategy solutions inspired me. Caroline is a fourth-year Marketing student with a certificate in Entrepreneurship and is a familiar face around campus, even serving on the Homecoming Court in 2018.
Highly involved and dedicated are two words I would use in describing Caroline. She has a variety of skill sets and a range of leadership experience. Caroline served as President of Panhellenic Council representing over 5,000 women and 19 Greek Organizations. Prior to president she served as Director of Programing where she executed various events for Panhellenic and leadership and development conferences. She has been a member of Women in Business and Terry Mentor Program, as well an active servant of the community working with organizations such as Extra Special People, UGA Student Pantry, Boys & Girls Club, UGA Miracle, Prevent Child Abuse America and Girl Scouts.
On top of Caroline’s impressive extracurricular involvement, Caroline has held internships for the Technology Association of Georgia and as a Marketing intern for Sage Corps in Amsterdam. In these internships, she generated proposals for prospective clients, hosted technology-based events, created promotional packets, developed a business model for a startup, conducted target market research, built a brand image, and created consistent blog postings. Caroline was also a member of the 2018 Winning Team of the UGA Digital Marketing Competition where she leveraged a $100K budget to solve digital marketing challenges as well as created and pitched a year-long marketing plan for the company.
Looking at all that Caroline has been a part of it is important to note that she feels the Digital Case Competition has been the most impactful in building her career. Her coach has become a mentor and stated this was the closest experience she had to actually performing project management for an agency. She urges every student to find somewhere and get deeply involved while on campus. Caroline is open-minded about her career opportunities and is interested in both agency and sales roles but would ultimately like to end up in the fashion industry. I see big things when it comes to Caroline’s future, I know she will continue to inspire those around her.
Connect with Caroline on LinkedIn here: https://www.linkedin.com/in/caroline-carder/