It’s estimated that by the year 2050, there will be more plastic in the ocean than fish (by weight). Corona and Parley for the Oceans, who joined into a partnership in 2017, are working to limit the amount of this marine pollution. More specifically, Corona and Parley made a commitment to protect 100 islands from marine plastic pollution by 2020, starting in six key regions — Mexico, the Maldives, Australia, Chile, Italy and the Dominican Republic.
Why team with Parley for the Oceans? Corona is a Mexican beer brand that calls the beach its home, as well as, a major beer at beach parties and music festivals, especially their own Corona Sunsets. Roughly eight million metric tons of plastic waste are dumped into the ocean each year, and Corona feels as though they are personally responsible for some of it. Past Global Vice President of Corona Thiago Zanettini stated “we needed to take a stand and protect the heart and soul of our brand. We will spread our love for the oceans and make people understand that we need to take care of it, inspiring people to change their own behaviors.”
Corona and Parley have worked on several projects to complete their commitment of protecting the islands as well as inspire and inform people. Corona specifically is switching their tagline from “This Is Living” to “This Is Living?” and replace the beautiful beach images with images of paradise polluted. The companies have also put out several videos, such as the one below. These videos inform us that we are destroying our ecosystem every second. I know I am personally guilty for liking to use straws and not bringing my own reusable bags to the grocery store, but I had no idea how great the impact has become.
Corona and Parley for the Oceans are also using plastic collected from nearby beaches to build sculptures in London, Melbourne, Santiago, Bogota, Santo Domingo and Lima to illustrate their point further.
About 40 percent of plastic produced worldwide goes to packaging, items intended to be used once and then discarded. To combat this, Corona is now the first global brand to trial plastic-free six pack rings. These rings are made of plant-based biodegradable fibers, and once in the environment, they break down into organic material that is not harmful to wildlife.
In 2050, I will be 53-years-old, most likely with children. While 31 years sounds far off, that is all it will take to practically destroy our planet if we do not change. It has been found that millennials often support brands that are socially and/or environmentally responsible. Corona recently put out statement on the current impact of their partnership. It said, “since the launch of the Corona x Parley partnership in 2017, we have conducted over 300 clean-ups in over 15 countries, including the Maldives, Palau, Mexico, Dominican Republic, Chile, Indonesia, Italy, South Africa and Australia, with over 7,000 volunteers from more than 200 locations participating in the project. In total, we’ve collected more than 3 million pounds of plastic waste.” So I challenge you to consider that Corona is making a big impact in this partnership and will continue to do so with our support.