Marketers Share the Love with Valentine’s Day Campaigns

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Marketers Share the Love with Valentine’s Day Campaigns

This year, flowers and chocolates aren’t the only options to show your love to your Valentine. According to The National Retail Federation, Valentine’s Day in the U.S. will generate $20.7 billion in revenue in 2019. Many brands that do not traditionally come to mind regarding Valentine’s Day are trying to take advantage of this high dollar holiday.

Chick-Fil-A “Nothing says, “I love you” like Nuggets”. Chick-Fil-A is offering three love inspired gift ideas for Valentine’s Day: 30 count Nuggets, 10 count Chicken Minis, or 6 count Chocolate Chunk Cookies all in heart shaped containers.

Heart Shaped Pizza. Papa Johns, Pizza Hut, and Hungry Howie’s are all offering a special heart shaped pizza for Valentine’s Day. Hungry Howie’s is also running a contest where participants submit a love poem about pizza for a chance to win a $20 gift card all in the spirit of Valentine’s Day.

Bojangles continues the food themed Valentine’s day with heart shaped biscuits. Also, to spread the love Bojangle’s has added a free E-Card feature to their website where users can make and send E-Cards to their loved ones as featured below.

Similar to Bojangles, Dunkin’ Donuts has heart shaped donuts and E-cards. In addition to the E-cards, the first 100 people at each location to pick up a dozen donuts starting on February 8th will receive a free sheet of custom “Dunkintines cards”. Dunkin’ has also published content on their socials in order to get people to engage with their Valentine’s Day campaigns such as this video of a donut bouquet:

“Bitten By the “Love Bug” This Valentine’s Day? Call Terminix” An exterminator is probably the last thing to come to most people’s minds when thinking about love, but Terminix has devised a strategy to capitalize on Valentine’s Day. This campaign features a sweepstakes where participants enter in order for Teminix to send their loved one a box of chocolate covered insects. The idea is that this will drive traffic to their site and generate buzz on social media.

One last unexpected player in the Valentine’s Day game is the vegetable company, Green Giant. Green Giant has teamed up with the dating site, Farmers Only by offering a week of free premium access with the promo code “GreenGiant” in order to help spread the love. The actual Green Giant has even made his own profile on the farmersonly site.

The Green Giant’s dating profile on FarmersOnly.com

As you can see, Valentines Day is no longer only about flowers and chocolates. Many of your favorite brands are offering specials and deals for the day all about love. Will you be participating in any of these campaigns?

Happy Valentine’s Day!!


3 Comments

Haley Gleerup

Haley Gleerup

February 12, 2019at 2:59 pm

These are so clever! I love the way these companies have used Valentine’s day to market themselves to an audience that is sick of cliche and traditional V-day presents. I would definitely buy one of these. Another great example of companies not taking themselves too seriously. Love it.

Kayla McCartney

Kayla McCartney

February 12, 2019at 3:19 pm

I love this post! Getting to see how each company leverages their brand for this special time of year. Especially the Green Giant Valentine’s Day campaign. So creative! Thanks for sharing.

Jordan Thomas

Jordan Thomas

February 12, 2019at 3:26 pm

Great article! Hallmark recently released a new variation of their greeting cards where the card essentially turns into a picture that stands up. As someone who personally holds onto cards, I think it’s a great addition to their collection. I think it’s interesting how so many businesses now take part in the holiday!

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