Today I had the pleasure of interviewing Liza Goodlett. Liza graduated last year from the University of Georgia’s Grady College of Journalism where she was also a member of UGA’s NCAA Equestrian Team. Now she works for the company Equestrian Sport Productions in their Marketing Department.
Equestrian Sport Production (ESP) is a company who manages and promotes some of the largest and most prestigious horse shows in the country. Liza spends most of the year in their new state of the art venue in Tryon, NC. During the winter she works in Wellington, FL for a show that is often thought of as the premier destination for equestrians, the Winter Equestrian Festival (WEF).
What is your job title?
I work for Equestrian Sport Productions (ESP) which encompasses multiple equestrian venues such as, the Palm Beach International Equestrian Center, Tryon International Equestrian Center, International Polo Club, Global Dressage Festival, Colorado Horse Park, Central Park Horse show and more. That is just to name a few! My title is a Marketing and Social Media Coordinator.
How do you describe your job to non-equestrians?
I usually tell people that I produce social media content creation, do a lot of photography, and weekly interviews with equestrian athletes or events that are happening at our venues. I also help assist in outgoing advertising efforts as well as coordinate and execute all on-site of in-studio media requests.
ESP has so many venues! Do you have a favorite?
Well, this is my first time down in Wellington, FL where three of our venues are located! I have loved learning about Polo and meeting so many famous show jumpers who all gather here for the 12 week season. However, the horse show facility in Tryon feels like home and is well thought out from a competitor and horse safety stand point. But, the weather, the farms surrounding our facilities in Florida, and the level of competition here is all absolutely incredible. So I guess that’s a tie?!
What is your favorite part of your job?
Hands down the people (and horses!) I get to meet and work with. It is such an honor to take their photos, interview them, or do a video piece with them. I have found I have a knack and an eye for photography, so telling their stories through the lens is something really special.
What led you to the position you have today?
I lucked into finding the first internship at the Tryon International Equestrian Center (TIEC) with ESP, and I happened to be a great fit with my knowledge of horses and passion for writing. It was the summer of 2016 when I was a PR intern for TIEC, then I was asked back for the summer of 2017. The second summer I was a Social Media and Photography Intern and from there I ran the social media for TIEC throughout my Senior year of college. In April of 2018, they offered me a full time position as a Marketing Coordinator and I accepted! It was definitely a combination of my equestrian knowledge, schooling, and passion that lead me to where I am. And, a little luck!
Have you always pictured yourself working in the equestrian business?
No! Definitely not. I thought I would be on TV somewhere, and that is still a goal of mine one day! But for now, I love that my job combines everything I learned through school into one. I literally love horses so much and I think that is why this job makes me so happy.
Do you have any advice for younger riders that are interested in a career with horses that may not be training or riding?
I would say to start researching all different kinds of companies involved in the horse world! You will be surprised with what you find. There are saddle companies, apparel companies, media companies, horse supplement companies, and so on! If you love horses, but your parents want you to have a “real” job like mine, start researching what is out there and I am sure you will find something that fits.
Thank you so much for your time Liza! Good luck with all your future endeavors!