The Egg that Broke the Internet

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The Egg that Broke the Internet

If someone asked me “Hey Jordan, if you had to guess, what picture do you think has the most likes on Instagram?” I would say with little doubt that it is a picture of some world-famous supermodel or celebrity. Until recently, my assumption would have been correct. In recent years Beyoncé (with 11+ million likes) and then Kylie Jenner (with 18+ million likes) have held the title of “most liked picture on Instagram”.

The account that took over this record came as a surprise to all Instagram users. On January 4th, 2019 an account named “world_record_egg” posted a picture of a plain looking brown egg coated with small freckles. The accompanying caption states “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this!”

To everyone’s surprise, the picture took off! Within nine days of the picture being posted, it broke Ms. Jenner’s record. A little over a month after being posted, the picture has received more than 52 million likes and the account has over 10 million followers.

This lighthearted story proves an important point that is important for all members involved in the marketing community. Godfrey has made it clear that the growth of the egg was “completely organic” and has a young demographic to thank for its’ success. The lesson? There is no key to succeeding in grabbing the publics’ eye. There is no logical reason that a picture of an egg should have more likes than a world-famous celebrity, yet here we are. It’s not always about the budget or the product. Sometimes a creative idea can be more powerful than you’d ever expect.

What are your thoughts on this social media breakthrough? Share your thoughts below in the comments section!


3 Comments

Clinton Bryant

Clinton Bryant

February 24, 2019at 3:15 pm

It baffles me sometimes how things like this blow up online, but it just goes to show how much power social media has when it comes to getting news to spread quickly!

Josh Stewart

Josh Stewart

February 25, 2019at 11:17 am

I love it! Huge fan of the egg. It shows how irrational humans can be. It also shows the power and influence a random event on social media can have. Plus the one who created this has made a fortune from all of the side products he has produced from the publicity of the egg. And to think this was just some crazy idea with a “why not?” attitude.

Kara Summerford

Kara Summerford

February 25, 2019at 4:39 pm

I think this was such a funny idea to break the internet, and I knew it would gain so much attention as a perfect egg is so random. This truly does show the immediate power of social media across the world!

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