This past Sunday during the Oscars, Marriott International broadcasted a 60-second commercial as a part of their new global marketing campaign for the newly combined loyalty program – Marriott Bonvoy. This is the first of the extensive multi-media campaign that will be spanning across 22 countries around the world educating consumers about Bonvoy.The new rewards program combines and replaces Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest making it the largest loyalty program for a single hotel company with over 120 million members.
The commercial itself is made up of vignettes of various travelers and their unique experiences at Marriott properties around the world using the word “Bonvoy” as a play off the saying bon voyage. Some of the properties featured include The Ritz-Carlton, Courtyard by Marriott, Sheraton, JW Marriott, and The Westin. In addition to Bonvoy, the commercial also features the new tagline of the rewards program which is ‘Rewards Reimagined.’ This tagline is helping to educate consumers about all of the 30 brands within the Marriott portfolio as well as the countless benefits that can be earned through booking with Marriott.
Karin Timpone, Global Marketing Officer, Marriott International, says, “Marriott Bonvoy expresses the joy of ‘good travel’ made possible by our unmatched portfolio of hotels, culture of hospitality and unique member benefits.”
So next time when you are looking to book a trip, make sure to check out Marriott Bonvoy to create the best travel experience for you and earn rewards!