AthFest Continues Marketing In Preparation For 2019

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AthFest Continues Marketing In Preparation For 2019

2018 AthFest Logo

That special time is upon us once again, Athenians. That’s right; Athens very own critically acclaimed music and art festival, AthFest, is coming up. Every year, Athens sets a stage (actually several) for a special moment. For three days in June Athens will be consumed by art and music, not to mention the tourists who come to town just to be apart of it. This weekend is the weekend to be in Athens over the summer. Everybody who’s anybody in the local music scene will be playing, and the streets will be lined with fine art booths and merchant stands.

Georgia Theatre Marquee during AthFest 2018.

So, in preparation for the festival, AthFest creatives and marketing team has already begun promoting and marketing the festival. Music lovers across the nation should have Athens on their destination list for their summer travel plans, and AthFest is working to get the word out. AthFest’s facebook and instagram pages have ramped up posting frequency in the last few days, and I suspect that will continue to increase up through the festival.

AthFest Main Stage 2013.

AthFest folks usually will get up some billboards in the Athens and Atlanta areas in addition to social media marketing. You’ll see advertisements in print; both magazines and papers will be posting about AthFest as the festival draws nearer. Flagpole Magazine most certainly will post frequently about the festival and I’m hopeful that other magazines and papers in the southeast area will have features. I’m hopeful because the bigger that AthFest gets, the more recognition our local artists and musicians will receive. So, June 21-23, 2019.. you’ll know where to find me. I’ll be rocking out at AthFest.


About Author

Jeffrey Vernon

Jeffrey Vernon

Athens Based Songwriter, Producer, Musician and Audio Engineer. Find my music on Spotify and Apple Music. I make records in studios, and I record hi-fidelity live concert audio. Let's work together. UGA Marketing 2020.

2 Comments

Danielle Fay

Danielle Fay

March 3, 2019at 9:23 pm

I look forward to AthFest every year! I actually haven’t seen much advertising about it so I’m glad I saw this article. I am so excited to see how AthFest will be put together this year and who will be there. I also look forward to seeing the marketing amp up, because it is cool to study marketing efforts of something that is happening right in your city!

Lindsey Williams

Lindsey Williams

March 3, 2019at 9:55 pm

This is awesome! Athfest is one of my favorite things about living in Athens. I think it’s wise for marketing to start early and promote often so more people know about the event.

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