Blog

Social Media Event Promotion

For my music business class, we have a final project that we put on and present to the class. My group decided we would put on a show including three local bands playing their music for us to enjoy and for them to promote their band and put on a fun show. There was a

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It’s Hiring Season: Get Your Interns & Recent College Grads Here

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Want to hire a UGA Marketing Intern or Recent College Grad this summer? Here’s everything you need to know. Jobs are pretty straight forward. Please post your opportunity here. What qualifies as an internship? We define an internship as employment that gives a student practical experience in marketing activities and provides academic credit. An internship

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The Impact of Coupon Codes

Coupon codes are a huge deal in the marketing industry. A huge majority of companies use them strategically.  This has a lot to do with psychology and human nature. Getting a deal get’s people excited, even if in the long run it isn’t saving them a lot of money. For example, student discounts are usually

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Apple, Powered by Clean Energy

On Monday, Apple announced that all of its stores, data centers, and offices are running now on 100% clean energy. This includes facilities in 43 countries that now use a wide variety of clean energy sources, such as solar technology, and wind energy for generating electricity. In addition, nine more of its suppliers are now powering

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The Great Escape: Honeymoon Beach

Calling all you brides out there! According to various bridal website and tons of trip advisors one of the best things you can do is to stay on your own private beach in Fiji. One of the best private island’s is postcard perfect with tons of white sand and rocky headlines. In fact, Turtle island

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Digital Marketing for Professional Sports

Digital marketing practices vary from industry to industry. While retailers may use Twitter as a platform to display merchandise, others may use it to give their brand more personality. Companies in certain industries may have difficulties getting consumers to follow their accounts without using it as a prerequisite for a contest or giveaways. One industry

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Sports Recap

These past few months have held several important sporting events from the College Football National Championship (RIP), Super Bowl, and March Madness. So in honor of the last blog post, I’m going to highlight the important sports moments from January-now. Obviously, the first event occurred on the first day of 2018, and if we’re honest,

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Small Business Marketing

This past summer, I had the opportunity to intern at a local small business in their marketing department. The company is a wholesale plumbing distributor and also operates several showrooms across the southeast. Thus I had the chance to participate in both B2B and B2C marketing strategy formation and application. My main contribution throughout my

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Success of the Freshman Album

On Friday Cardi B released her first official album and the internet has been buzzing! In the past she has created several mixtapes with no features but this album included features with A-list artist. Migos, Chance the Rapper, Kehlani, YG, SZA, and 21 Savage are a few artist that did collaborations on her album. Within

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Great Start for King Peach

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After growing up disappointed with Atlanta sports teams year after year, I did not know what to expect when the announcement was made that Atlanta was going to have its own MLS team. After I saw the players they were signing, I was hopeful but still cautious. However, Atlanta United had a stellar debut season,

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