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Tesla’s Pickup Truck Teaser

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Last week Tesla revealed their latest addition to the automobile lineup, their new Model Y crossover. After the reveal presentation, the end credits of the movie “Blade Runner” were shown with a shaded glimpse of Tesla’s new Pickup Truck. This teaser has sparked a lot of conversation around Tesla’s branding. Elon Musk claimed on Twitter

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Hard Rock Cafe Sham-Rocks St. Paddy’s Day

As a marketing major, I have begun to take note of specific changes brands and industries make to their marketing campaigns. These changes are especially prevalent around the holidays. As it was just St. Patrick’s Day this past Sunday (March 17th), we as consumers see St. Paddy’s Day themes seep into the products of many

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“The Botans”: The New Hangout Spot

Any establishment branded with “The State of Georgia” demands a degree of respect. Typically, when students at the University of Georgia refer to The State Botanical Garden of Georgia, they call it “The Botans.” A large amount of our student body come from the Greater Atlanta area north of downtown. Growing up, we were familiar

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Uber: Scandal Turned Success

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Rebecca Messina took over the company’s marketing last Fall 2018 amidst many troubles for which she was now in charge of combating. These scandals included allegations against the company for failure to act on, sexual harassment, theft of trade secrets, as well as mistreatment of drivers and riders. These scandals had an impact on the

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How to Balance Your College Life

If you are like me, you are a perfectionist, and stress out about huge workloads as they pile upon you, especially right before spring break. I am here to help you better manage your time wisely and balance your social life with your school life. We all have mental breakdowns and think to ourselves “This

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Southern Etiquette 101

The South is known for many things – our delicious food, SEC football, beautiful women and southern gentlemen. But one of the most defining things about those who grow up in the south is the emphasis placed on having proper manners and etiquette. It seems as though some of our first words include “yes ma’am,

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Big Plans for Academia: Jacob Kremer

Describe your job and what you are working towards: What I do is I monitor exposure levels for household air pollution in the Rwanda, Guatemala, and Peru. These three cites and rural areas use a lot of biomass and dung as fuel. So we are monitoring their air quality exposure levels in households. How do

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Rockin Student Spotlight: Breylee Gordon

This week’s student spotlight highlights the very talented, Brey Lee Gordon. Also known as Breylee to family and friends. Breylee is a senior Communications Major at the University of Georgia with a certificate in Music Business from Terry College. The certificate requires that each student find a local internship that involves music business and Breylee

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Are Questions the Key to Success?

As we are all getting ready to join the workforce its makes sense that we may feel some pressure and anxiety because we want to do well and may not know what to expect. A common outcome of those feelings is that some people feel like they can’t ask a lot of questions and that

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Around UGA: The Phi Slam Alternative

The perception behind college parties has been pretty widely accepted. In truth, a large portion of college parties meet that perception as well. However, there is at least one group that works to throw fun parties that counter that perception. Phi Slam throws multiple parties a year and their claim to fame is that they

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