Blog

Sam Smith’s Return to Music

I’m sure many of you forgot about Sam Smith. While it’s only been a few years since his last album In the Lonely Hour was released in 2014, so much new music comes out daily that it is easy to forget about artists who don’t constantly update radio DJ’s with new singles out play out. However, In the

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Where to Start

Creating a website used to be daunting, but now there are so many different options to help you create your website. Before you jump into creating your website, you really need to understand the goal of your website. Here are some questions to keep in mind: Do you have merchandise you want to sell on

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How the Internet has Fueled the Swift-Kimye Feud

If you haven’t heard about Taylor Swift’s new single, album announcement, and “edgy” rebranding, it’s about time to crawl out from under the rock you’ve been hiding and pick a side like the rest of the country. Of course I’m asking, are you Team Taylor or Team Kimye? The world premiere of the music video

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My Credentials

As you read my blog, you might wonder why I’m credible to blog about “Building a Better Website.” In fact, I’m wondering the same thing. Part of me hopes that someone will read this and feel informed, and the other part of me (most of me), hopes that I will learn how to build an

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4 Sports Teams That Are Winning the Twitter Game

As we all know, ESPN’s success is rapidly declining. Former viewers, readers, and subscribers are switching to different platforms that allow them to enjoy a greater variety of content for a much lower cost. One of the platforms that former ESPN fans are turning to is Twitter. Even though the social networking site is struggling

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#InClassThisWeek: Writing to Ensure Understanding

Last week in class, 113 students passed their Google Analytics (GAIQ) certification. Hooray! That’s great. Maybe. My concern is that they are professional test takers who may or may not have mastered the principles of digital marketing analytics. As a marketing professional, I believe there are three very important traits that together make up an

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#AdultingPractice: Balance Academics and Extracurricular Activities

By now you know a healthy balance of academics and extracurricular activities is key to a successful college experience. An imbalance not only causes poor performance in one area but can lead to stress and anxiety in both. Here are four tips for juggling academics with extracurriculars. Academics is Your Day Job Your first responsibility is learning

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#InClassThisWeek: Marketing to {insert diversity label here}

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What’s the difference between marketing to Digital Moms, Asians or Affluents? I mean, you just place your ads where the audience is (repeatedly), in a time when the audience is open to seeing them, and then let your brilliant creative do the work. If that doesn’t work, you just coupon them until they buy. Right? It

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#InClassThisWeek: The Internet is a Very Big Deal

#InClassThisWeek: The Internet is a Very Big Deal This week we are studying the Internet’s Impact on Sociology, Motivation, Group Behaviors and the Associated Economic Impact When teaching Digital Natives, it’s important to remember they don’t know what life is like without ubiquitous connectivity – everybody connected, all the time, to everything. They can’t remember

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#InClassThisWeek: Brad Pitt Teaches Marketing Analytics

With the start of the new school year, I’ve decided to share a little more about what we are doing in class each week with hope that it will encourage connection between the digital marketing community and students. Please join in the conversation. #InClassThisWeek: Moneyball While Angelina Jolie is reportedly scheduled to teach at the

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