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Boutiques and Instagram

For women’s clothing boutiques, Instagram is a key platform for putting out content for customers to see.  I follow a number of boutiques on Instagram, and they each have a unique way of communicating to their followers.  The primary objective should be to share the company’s values and purpose for the boutique, but I think

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Unilever threatens to pull online advertising

Unilever, a major consumer goods company is threatening to pull their advertisements from platforms like Facebook and Google. Unilever is one of the largest advertising spenders in the world,  some of their best known brands are Ben & Jerry’s, Dove, and Axe. Keith Weed, Unilever’s chief marketing officer has said that Unilever does not want

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Social Customer Service

Social media has become much more than just a marketing tool for businesses. Using it as more than just an avenue to post pictures and statuses, but as a means of customer service, can elevate a business to the next level. This is likely because we, as consumers, complain. A lot. And many times, these

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#1 Victory Royale!

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Some students choose to use their lazy time binge watching Netflix or Hulu. Others choose to do something a little bit better for themselves, like take a nap or read. However, the latest craze for the male student population is Fortnite: Battle Royale. This free video game, available on Xbox One or PS4, is sweeping

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Facebook is Flipping the Like Button Upside Down…sort of.

Facebook is now allowing you, the user, to decide which comments you believe are worthy of being read. The social media platform is currently in the works of testing a “downvote” button. The downvote button would accompany the like and reply buttons below a Facebook a comment. Originally, the comments that created the most traffic

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Roses Are Red, Violets Are Blue. Dear Chick-Fil-A, Oh How I Love You

While most girls I know on Valentine’s Day either expect a fancy dinner and flowers or simply dread the day that reminds them of their singleness, I have found the perfect solution for anyone and everyone on Valentine’s Day: Chick-Fil-A. See, the first year I was dating my now fiance, he ended up coming down

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Spanx’s use of Digital Media

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Background This week’s female run business feature is Spanx which was started in 2000 by Sara Blakely and has led her to become a self-made billionaire. Spanx, for those of you who don’t know, is a clothing company that sells undergarments to women helping them to look slimmer and more lifted in their clothing. Website

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Blog post 5: Snapchat Updates

Recently, Snapchat has updated their layout. There have been many, many complaints about this update, and I personally have definitely noticed that I have been using the app much less and have been turning to Instagram stories more and more. The new update was made in order to separate the “social” from the “media,” meaning

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Blog Post 4: South Kitchen and Bar

This past week, my friends and I decided to try out South Kitchen and Bar. This is a restaurant I have heard a ton about, yet still have never been to. When going into the restaurant, I specifically kept my eyes open for signs of South Kitchen and Bar’s social media presence, but like the

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Hockey in the Olympics

After the Super Bowl, the world of sports has turned its attention to the Olympics. This Olympics has started and of course, people from all over the world are excited to support their nation. One of the eye-catching moments in this current Olympics is the unified Korea women’s ice hockey team. As a Korean, I

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