Blog

How landing Amazon HQ could affect Atlanta

Many cities who put their bids in for the second Amazon HQ are looking to grab a “golden” ticket. Over the past decade, Amazon has been a very hot topic; from selling books online to becoming one of the most powerful companies of our time, Jeff Bezos seems to be able to do it all.

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How is Tech Changing Marketing?

Marketing is a tool that is changing every day whether we want it to or not. It is constantly being influenced by us – the consumer, brands, and most importantly technology. With today’s advancements in web tools and data collection, firms can gather data on just about any statistic they desire. Even more alarming is the

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Social Media Marketing Strategy, Studying, and Panera Bread

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Sometimes a change in scenery is all a person really needs.  For me, things somehow click a different way when I break my normal routine and end up somewhere new.  This happened a little while ago when I decided to venture out of my usual study spots and take my laptop (and money) to Panera

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Arthur’s Fist Comes in “Handy” for Marketers

Are you in a bad mood?  Having a bad day?  Is nothing going your way?  If you need to vent all of your frustrations to the world, Arthur’s fist is the perfect vehicle to express yourself.  The meme featuring beloved childhood cartoon character Arthur from the aptly named TV show, Arthur, made its way around

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Creating A Blog: Determining Your Target Audience

This week is all about determining my target audience. My whole idea and concept around my blog is to create a lifestyle platform where I talk about clothing, beauty tips, and the college life. I want to talk about my journey through college and my experiences with trying to find a full time job prior

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Superstar Ballers and Superstar Branding

LeBron James, Russell Westbrook, and James Harden. They are on a different planet than Jimmy Butler, Isaiah Thomas, and Gordon Hayward. Or are they? The NBA has made a killing marketing above-average basketball players as perennial, brand name superstars in order to attract buzz to small market teams. The latter list does not comprise elite

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“Inside the Adventure” of Building Culture

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Vestigo is a local startup in Athens that began in 2015 by two UGA students, Marshall Mosher and Daniel McBrayer. Marshall and Daniel wanted to create a place that people could go to find all that there is to do in the great outdoors, along with an experienced guide to show you how to enjoy that

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Companies Dominating Customer Service Through Twitter

No matter what size of a company you are, there is going to be times where you have to deal with criticism or issues. Especially, when you are growing and becoming bigger. It can make or break your brand/company reputation depending on how you handle these issues. The way I look at it is like

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Power of Social Media Influencers

As a female it is hard to deny the influence social media has over my life. I try to say it doesn’t hold much weight, but lets be real. I look to social media for new trends, brands, style icons and general life tips and tricks. It is a one stop shop for media of

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Are we witnessing the death of cable advertising?

                Whether you’ve cut the cable cord yourself or just know someone who has, most of us have noticed the popular trend of people choosing to cancel their cable subscriptions. Is the cable industry really dying or is it just evolving? And what will this mean for the future of traditional advertising on television? Thousands

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