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A Brew For Your Thoughts: #takeTerrapin

Over the last few years Terrapin has become one of the most successful brewing companies in Georgia. This company has made their way into virtually every grocery store around the Athens and Atlanta area and have even opened up a taproom at the new Braves Stadium. Like all craft beer companies, the success of the

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A Mark of Honesty

What are some of the things that go through your mind while scrolling through Instagram, looking through magazines, or surfing the internet? One thing I notice is just how “perfect” the people are in photographs. For a long time, I did not know or realize just how altered the pictures actually were. Flash forward a

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That’s So #2007

It’s a pound sign … It’s a number sign … No. It’s a hashtag! In 2007, one man revolutionized social media by using what he called a hashtag. He sought to create groups within Twitter where those with common interests or hashtags could utilize the search function and find a community they could relate to.

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Stop Exercising Start Training

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Nike Training Club Nike Training Club is a health and fitness app created in 2011 by Nike Inc. It is a personal trainer built for women. The best thing is that the app offers more than 160 workouts all free. Nike promotes the idea of:  “Stop Exercising Start Training” with the intention of publicizing that

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Digitally Fit: 9Round

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For this week’s blog post I tried out 9Round. 9Round is a kickboxing inspired workout which takes only 30 minutes to complete. There are nine “rounds” (duh), which are nine different stations where you do different exercises until moving on to the next station. This design means there are no class times; you can show

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Marketing Authentically

Marketing Authentically-The Identity of a Brand & their Digital Effects  How does this apply to the digital space? How does this affect the way a consumer views the identity or brand of a company? Dove, H&M, Pepsi, Chick-Fil- A, Coca-Cola, UGA Football, Wendy’s. Do these names ring a bell?  These are just a few companies

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Content Marketing

The internet is overcrowded with ads. From scrolling through Facebook to checking emails, ads are everywhere. People have grown accustomed to seeing and ignoring ads. It does not mean that these ads do not have great products, but they simply do not stand out in a sea of ads. Now, the question arises: how do

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Futbol v. Football

Your average American would probably say that American Football, as the rest of the world calls it, is more popular than traditional football, otherwise known as soccer here in the states. Homegrown in Jamaica, soccer was the main sport most kids picked up at a young age. Because I have been in the States for

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The Do’s and Don’ts of using Instagram for an online business.

A picture is worth a thousand words. There is no doubt that it is critical for most business’s to have a Instagram. People are tired of scrolling through Facebook, reading 280 characters on twitter and looking at boring websites to see what the next big thing is. Instead, people are turning to scrolling through Instagram

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Millennials Sure Love Pink!…KitKats?

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Nestle is taking a new approach to marketing the KitKat. They’re making it pink. Head of confectionary strategy, Sandra Martinez, seems to believe that a color change could lead to extra revenue. “It shows KitKat has edge, sets the trend,” she says. “It will keep KitKat as a cool brand that interests millennials.” These pink

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