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Local and Savvy: How Athens’ Businesses Excel at Social Media

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Living in Athens, GA is a great experience.  It is a town full of great food, football, rich history, and amazing local shops.  You can find a variety of products from vintage clothing to colorful stationary.  Many of the shops are small, meaning that they do not have the same large budget that larger corporations,

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The Rise of Influencer Marketing

It’s no question that social media and an increasingly technologically advanced world have impacted the ways in which we are choosing to consume media. Rather than subscribing to cable and reading magazines, we’re spending all of our time on Instagram and watching YouTube videos. So it’s no surprise that this change in entertainment consumption has

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“You Can Be Anything”

In 2015 Barbie revolutionized their brand with a new marketing campaign known as “You Can Be Anything.” After being reprimanded and criticized for their dolls’ disproportionate and unrealistic bodies, Barbie decided to go back to their original company initiative of selling a doll that would encourage girls to imagine a future including all possibilities. Juliana

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The Tonya Harding Story: Digital Rewrite

One of the latest Oscar nominated movies out now “I, Tonya”, paints a rather sympathetic picture of the disgraced figure skater and her role in the 1994 attack on her competitor Nancy Kerrigan. Of course, Tonya Harding has been nothing but a national punchline since the incident, being referenced even by former President Barack Obama

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How “The 100” is Keeping Fans Entertained during the Hiatus

One of my all-time favorite shows is called “The 100”. It airs on The CW and is, in my opinion, one of the most underrated shows on television. The show starts in space, where everyone now lives due to a nuclear war on Earth. The residents on the space station, called the Ark, have lived

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Yelp Me!

Although many people overlook Yelp as a marketing tool, it is in fact one of the hottest online marketing tools and competes with the greats Google and Facebook. Even though Yelp is a huge free marketing tool, left in the wrong hands it can destroy a business. A recent study by Dimensional Research showed that

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Espresso Yourself: Condor Edition

Did you know Athens has a modern day Willy Wonka chocolate factory? The shop is called Condor Chocolates, and if you haven’t been you are missing out. Condor opened a few years ago at Five Points and is an Ecuadorian bean to bar shop. This means that while enjoying your chocolate, you also get to

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Tourism & Digital Marketing: Spain

After scanning through some other student’s blog posts, I realized that the band and musician theme was more popular than I originally thought. So I’ve decided to change my theme to something else I’m passionate about. I love to travel and was fortunate enough to grow up with parents who prioritized experiences above all else.

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Applebee’s “Drink of the Month” a Push for More Sales

If you’ve been on Facebook or especially Twitter at any point over the previous months, chances are that you’ve seen a paid ad similar to this one:   Applebee’s, and family restaurants in general, have been struggling to generate and maintain sales. The average consumer now no longer participates in the “family dining” experience as

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Workout Trainer to the Rescue

This summer I was in E-commerce intern at Bandier in New York City. Bandier is a high-end athletic brand targeting trendy teens and young moms looking to feel young. It is a small business currently expanding with the help of social media. For example, Bandier utilizes their Instagram account to market new products, whether that

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