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Classic City: Classic Posts

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Athens, Georgia, or the Classic City, is known for its many eateries, boutiques, and small businesses. With a fluxing population of university students, Athens businesses rely on word of mouth and strong branding as well as support from the locals to keep people flowing through the front doors. Many companies in Athens rely on social

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“Just let the machines do it”

AI or Artificial Intelligence has been a hot topic across the board since the emergence of a prominent internet era. Movies like the Matrix or Ex Machina will make you double check your AI-enabled devices before going to bed. It seems as if the endless possibilities presented to us through this technology also fosters fear. A

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#WeddingsAndTheWeb

As a college student, I feel as if every time I get on social media someone else is engaged or married. Without fail, every one starts to ask, “What’s your wedding hashtag?” Over the holidays, my brother had his own wedding. With our last name being Tanner, the bride quickly settled on #GettingTanner. Then, days

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Georgia’s Football Season in Tweets

September 9th: a victory decided in the last minutes of the game against an old foe   September 23rd: the underdawg defeated the dogs   November 11th: a bitter loss to an even more bitter rival   December 2nd: sweet revenge   January 1st: the best game I have ever been to and will ever go

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Customers snowed in? Not for long.

Ahh yes, the perfect snow day in Georgia: school is out, there are a few patches of ice, a dusting of snow on the ground, and not a loaf of bread or jug of milk in sight at your local Kroger. Growing up in Georgia, this is a typical once a year occasion for me.

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How Trusting Strangers Has Become the Norm

Have fashion bloggers and Instagram influencers taken over the traditional marketing landscape for women? Why is it so easy to trust a stranger’s preferences? How can we idolize people so much that we have never met? This is the age of social media influencers and if companies have not jumped on the promotional bandwagon, they

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How Will Facebook’s New Algorithm Affect Brands?

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As you might have heard, Mark Zuckerberg recently announced that the new algorithm to be applied to Facebook will favor “meaningful interactions” over branded content. Zuckerberg believes this will filter out clickbait and allow for more content from family and friends. Many are asking how this will affect the multitude of companies that choose to

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Fueling a New Facebook Strategey

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I click Facebook open, start scrolling, and immediately see ads for popular brands.  There’s Lululemon telling me I can’t live without their latest pair of yoga pants.  There’s Nordstrom enticing me to shop online by posting a picture of the newest Free People dress.  There’s Nike with it’s classic “Just Do It” along with a

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Move Me – Freshco

Move Me OVER THE PAST few years, I have come to realize that there have been several events and people in my life that have moved me– that have moved me to be a better person in one way or another. These things have shaped me into the woman that I have become today. At

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How local Athens restaurants connect using social media

  My name is Justin Stevens and like most people I love food. I love eating food, cooking, food, and watching the food/travel channel (even though my roommates roast me for it). I grew up only 20 minutes away from Athens, so I consider myself a local even though I am currently a student here

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