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Music Promotion: Kings of Leon-style

In a music industry that is very much controlled by popular opinion rather than development of musicians, bands and solo artists are finding themselves having to use the influence of social media to spread the word about their talents. It seems that more often than not, we hear of artists that are “Nashville-made,” artists that

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The Magnolia Effect

Entrepreneurs Chip and Joanna Gaines, creators of a “lifestyle empire” aired their first episode of Fixer Upper in May of 2013. Since then, their brand has exploded and is growing at a rapid pace. If you have never seen an episode, it is a renovation show set in Waco, Texas. It starts out by showing

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Georgia Football’s Digital Marketing

It’s Thursday in Athens! Yes I know what you’re thinking, “Chris that’s not how the saying goes. It’s supposed to be Saturday in Athens.” You’re right… I will admit that Saturday is the normal saying, but Thursday is just as exciting. Georgia Football usually releases their hype videos on their social media platforms on Thursday

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Marketing Musicians: Kendrick Lamar

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Kendrick knows how to make a splash, and his digital marketing techniques reinforce his ability, and effectiveness, to do so. Lamar’s talent already made a him standout, with his storytelling abilities positioning him as one of the top rappers of his time. But it wasn’t until his 2015 album To Pimp A Butterfly (“TPAB”) dropped that

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How Adidas Has Brought the New and the Old Together Part II

I wrote in my last blog about how Adidas is bringing several of its old concepts for the upcoming 2018 FIFA World Cup. I wrote about how the German national team brought back the designs of the kit from the 1990 World Cup and the “Telstar” Ball returned since the 1970 World Cup with slight

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Analyzing the Social Media Platforms of College Football’s Top 10 Teams: Part 2

This blog continues my series of analyzing the social media platforms of the top ten college football teams from this past season. This post will examine the efforts of the #9 ranked team, the TCU Horned Frogs. TCU’s social media accounts have a following of 157K on Facebook, 165K on Twitter, and 43K on Instagram.

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Millennial aren’t killing one industry

According to a Bustle blog post, “Millennials are drinking so much wine, they are changing how it is sold.” As an avid wine drinker myself I could argue that i have changed the wine industry all by my lonesome. In this article, the writer discusses how winemakers are adapting to the changing market. They are

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@fentybeauty

In a time when inclusion and diversity are in and poor makeup choices are out, Fenty Beauty by Rihanna is taking the world by storm (and then some). This brand was founded no more than a year ago, but has already found its way to almost 3 million Instagram followers, into makeup drawers around the

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Marketing with Food

The Food Network has become more than a place to refer to for a great pasta recipe, it is now even looked to for digital marketing success. Their brand itself has become so much more than a hub for different chefs to showcase their recipes. It is now a network of websites, magazines and television

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Innocent’s Social Media Takeover

Like most of you, I had never heard of the brand Innocent Drinks before, but they are now making a big splash in the marketing world. Innocent Drinks that produces smoothies, juices, and vegetable pots. They mostly do business in the UK and they sell over 2 million smoothies per week. Innocent had become known

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