Blog

The Adpocalypse and Child Labor in Chocolates

When I first see Valentines Day decorations and candies on shelves at my local grocery store, I immediately get a bad taste in my mouth. Now, I’m nor your bitter, love-hating Facebook friend who posts “happy singles-awareness day” every year. I’m also not against the holiday because its seen as another day to make money

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The Death of the Record

If you look hard enough, you will find dusty record players, stashed in attics and crawl spaces, hidden and from a world that has lost interest in them. CD and cassette players face a similar fate; imminent death. The age of the Internet has given music fans access to limitless tunes, through music platforms such

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Music Industry & Digital Marketing: 2 Chainz

A couple of months ago, Atlanta rapper 2 Chainz released his new album Pretty Girls Like Trap Music. The album debuted at #2 on the right behind Lorde’s Melodrama. While 2 Chainz is popular enough to not necessarily need to go above and beyond for marketing, he did. 2 Chainz and his team got a house in

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Bernie Sanders: The Most Interesting Man on Facebook?

Does watching a policy video of Bernie Sanders seem like something that would interest you? For most people it seems like the answer would be a hard no. However, Facebook seems to be a social media platform that works very well in improving Bernie’s brand. He has over a million views on a few his

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Digital Marketing and the Travel Industry

Imagine getting lost on the way back to your hotel in a small town in Argentina, where only 6.52% of the population speaks English. You don’t speak their native language and you can’t remember your hotel name or address. What do you do? Your first answer probably involves pulling out your smartphone (let’s hope you have

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Appreciating the Steeler’s Social Media Arch

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The 2017 season was a down year for the Shield. From wide spread anthem protests, multiple weeks of downright horrific QB play from the likes of Nathan Peterman, Mike Glennon and Brett Hundley and season ending injuries to fantasy studs OBJ and David Johnson as well as breakout rookies Dalvin Cook and DeShaun Watson, the

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The Atlanta Hawks: Twitter All-Stars

The Atlanta Hawks are not lighting up the NBA this season. They boast a 13-31 record while being tied for dead last in the NBA’s Eastern Conference. The team will most assuredly miss the playoffs and will not be sending any players to this year’s All-Star game. But if there’s anyone who deserves to go

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Marketing and eSports

Dota 2 will have a $1.6 million championship this year. The Overwatch League will have its inaugural championship with the winning team taking home over $3.5 million. Call of Duty, Smite, CSGO, and many more games will have tournaments with millions on the line and almost no one knows about them. Certainly, in the past

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Swipe Right Generation

Recently, I’ve been really caught up in a sermon series by pastor/motivational speaker Levi Lusko. It’s called Swipe Right. He wrote an entire book on the subject and uses bits and pieces to shape hour-long talks. The title references our generation’s need for and fascination with technology. Lusko stated that, on average, humans pick up their

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Madewell Does Well

In this day and age, it is extremely important for a brand to be more than just their product, right? We know that customers want more out of the deal, and one of the most recent trends among the ever growing population of the yoga obsessed, man bun enthusiast, and kale connoisseur, otherwise known as

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