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3 Lessons Marketers Can Learn from Taylor Swift

Whether you love her or you hate her, you know about her, and this is thanks to the genius marketing strategies behind Taylor Swift’s brand. After almost completely disappearing for months, Swift reemerged in August with a better marketing plan than ever. While Swift has deployed excellent marketing strategies throughout the entirety of her career, for

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How I Make My YouTube Thumbnails

Thumbnails are crucial for the success of many YouTube videos. They need to be both captivating and informative so as to entice potential viewers to click on your video. If the thumbnail does not elicit an emotional response, viewers will most likely not care about the video; moreover, thumbnails that misinform an audience can cause

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Search Engine Optimization

In a recent blog, we talked about Google AdWords – a paid form of search engine marketing to strengthen your search results. Search engine optimization has a similar goal, but you don’t pay to enhance your online visibility. It is the process of getting traffic from free “natural”, “organic”, or “earned” search results on search

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Amazon Key gets in your house

  Amazon is always coming out with new and innovative features to stay atop the tech world. Their latest addition is the Amazon Key. This service allows the person delivering your package to be able to unlock your door and put your package inside. The service is going to be available to those who are Amazon Prime members and

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Burger King Stands Up to Bullying in a Creative Way

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What is the first thing that you think about when “Burger King” comes to mind? The food? The smells? The Burger King mascot himself? For me, the name brings me back to my childhood.  I grew up in a military family and for some reason there are always Burger Kings on military bases. Not sure

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Taylor Swift Has an App Now

Following her social media blackout in August, Taylor Swift can now be found around every corner. The releases of all three singles from her upcoming album Reputation (dropping 11/10) have been met with explosive responses from fans. And now, she’s is giving the fans even more Taylor Swift for their daily life. On October 11, Taylor

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Integrating Social Media

As mentioned before, an effective website inspires specific action depending on the goal of the brand. As of now, most brands have some sort of social media to engage with fans/consumers/brand followers. It’s important for a brand to understand the purpose of each social media platform and develop a reason for being on each specific

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Elan’s Musk

Do you strive to be successful? Do you plan on reinventing the world and moving society as a whole into the future? If you answered yes to either of these questions, then I have the product that is right for you. Instantly change the aroma of your (preferably all electric and made by Tesla) car to smell

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#MeToo

Over the course of the past few weeks, shocking allegations against Hollywood producer Harvey Weinstein have come to light.  Several female actresses have stepped forward saying Weinstein sexually abused or mistreated them in some way.  As a result, Weinstein has been fired from his own company, his wife filed for divorce, and is under investigation

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Eggo Plays Up ‘Stranger Things’ Cameo

It’s almost Halloween time, and this year that means more than just costumes and candy. Netflix’s hit original show Stranger Things is coming back on October 27th for its highly anticipated second season. And if you watched season one (if you didn’t, click out of this article right now and start the 8-episode season immediately,

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