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Roasting All the Way to the Bank: How Wendy’s Twitter Campaign Racks in Laughs and Bucks

If you haven’t realized it already, the saying that all publicity is good publicity has never been more relevant; in fact, it’s a safe bet that this adopted philosophy is what got our President into the Oval Office. Never mind that however. The idea of being loud, boisterous, and even at times splitting apart from

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Movie Marketing – I, Tonya

As social media has become part of most of our daily lives’, industries have recognized it as a platform with which they can not only deliver a one way message, but they can also easily engage with the consumer. The film industry is no different. I, Tonya is a movie about the 1994 skating scandal

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MoviePass Mania

If you love going to see movies at the movie theater, there’s a good chance you’ve seen word of something called MoviePass being spread online. MoviePass is a startup run by Netflix co-founder Mitch Lowe. Essentially, for $9.95 a month, you have full access to all theaters in the U.S. who take debit cards at

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S.O.S.: The Jonas Brothers May Be Back

2018 may be the greatest year yet because it is rumored that the Jonas Brother’s may be getting back together. They have reactivated their Instagram for the first time since their break up and have started a fan craze. The Jonas Brothers are a band consisting of three brothers: Kevin Jonas, Joe Jonas, and Nick

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3 Days After MLK Day

Martin Luther King Jr. nearly predicted his death in his famous final speech, “I’ve been to the mountaintops” where he compared Moses view from the mountaintop into the promised land to his prophetic mountaintop view of freedom for negroes though he may never get to see the day himself. The next day he was shot

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Humans of New York – The Power of Digital Storytelling

Throughout my life, I have developed a passion for humans. As I have grown older and have been introduced to new people and abstract ideas, I have learned that each person is special. Sure, we come in all different shapes, sizes, and colors. However, at our core, we all have one unifying theme- we are

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Something Different from a Musician on Twitter

If a band wants to be successful in the current age of digital marketing, it is basically a requirement for them to be active on social media. Facebook, Twitter and Instagram all provide bands with an excellent way to reach out to and connect with fans, promote shows and new material, and generally make their

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What Spotify Did Right

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We live in a world of instant gratification. If I want a pizza, I pull my phone out and it is at my door in less than half an hour. If there is a new book out that I’m interested in, forget going to the library or even Barnes and Noble. I’m going to look

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A Dimond in the Rough- Global Tourism

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A nation today no longer needs to show economic strength through evidence of natural resources; instead, we see more strength in the service industry. The tourism industry in particular is taking the world by storm with a whopping 10.2% of global GDP. That means 7.6 trillion dollars, and 1 in 10 jobs in the global

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Camila by Camila Cabello

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Music and media have long been intertwined, however with the advent of social media and the rise of streaming platforms the two seemed to be more connected than ever before.  Over the course of the next few weeks, I will be outlining notable releases by musicians and their promotion process throughout.    This week I

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