Blog

Facebook’s Feed Change

Facebook recently announced some changes to its newsfeed and the items it will display. Specifically: less person to page interactions. This poses a big dilemma to companies that rely on facebook as a main or even minor part of their marketing. Why would Facebook do this? My opinion?-social media starting and still remains a platform

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It’s 2018 and People are Eating Tide Pods

  Yes, you read that right.  We’re not even three weeks into the new year and already people everywhere are indulging in the newest craze, the “Tide Pod Challenge,” which involves eating a Tide Pod for fun.  Described as “delicious” and “the forbidden fruit” in online chats and on various websites, dumb people everywhere have

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How Adidas Has Brought the New and the Old Together. 2018 World Cup Edition

Social media allows us to react to an event or engage in a discussion through a small tap of an app on your smartphone or a keyboard of your laptop or computer that delivers your statement across the world, like a player being capable of passing the ball to any player he wishes to. Of

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Introduction to Photography in Digital Marketing

Over the past ten years or so, I have developed into a photography enthusiast, working my way up from a disposable film camera, to a point and shoot, and finally to a DSLR.  My personal interest in photography coincides with the internet’s increasing reliance on it.  With the advent of new channels for brands to

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Twitter, Instagram, and Facebook: Which Social Media Site Promotes Ads most Effectively?

Twitter, Instagram, and Facebook are arguably the three most popular social media sites at the moment. There are approximately 2 billion Facebook users, 330 million Twitter users, and 800 million Instagram users. All three platforms advertise and promote content on their sites. As a user of all three platforms, I have noticed that they all

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Tell Me Where to Eat Chinese, Social Media

Last week, my roommate and I were craving some Chinese food. However, neither of us had any idea where we should go. I googled for thirty minutes trying to find a place but nothing looked appetizing, so we ended up just going to Chipotle. Then we got to thinking, why could we list off restaurants

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Empowering Woman of the Week: Helena Foulkes

When trying to decide what I wanted to theme my blog around I asked myself, “What are you inspired by?”. Although many things inspire me such as a breathtaking view or cheering on the Dawgs, the one thing that constantly moves me is women in the workforce breaking bounds. Thus, I decided to base my

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A Brew For Your Thoughts: Weekends Are Overrated… and so is Traditional Marketing

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From their great tasting and cleverly named craft beer to their unique social media and marketing tactics, Monday Night Brewing Company really has me hooked. With the rising trend of craft beer, many companies struggle to stand out; Monday Night doesn’t seem to have that problem. As one of the most popular and well known

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I like my digital marketing the way I like my coffee… Bold and a constant supply of it

I am sitting in a Starbucks right now, and I began to question why I came here. The thought of Starbucks crossed my mind earlier today and it just felt right, so here I am. It got me thinking about how their marketing strategies are working on me. There is something Starbucks does very well,

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The Successful Time Travel of Gilmore Girls

On November 25, 2016, the world received an incredible gift. Some may remember this day as simply the day which followed Thanksgiving, but many will recall this day as the day Gilmore Girls returned. Thanks to Netflix, the beloved mother/daughter duo came rushing back into the homes and open arms of millions of fans after

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