Academic Requirements

It’s a fascinating time to work in marketing. It’s also a somewhat dizzying time, with so much change happening around us. The world is becoming more digital every day, steadily reshaping relationships between customers and businesses in the process.

The Digital Marketing area of emphasis in the Terry College of Business at UGA allows students to gain in-depth knowledge of how to use digital marketing in a business context.

Digital marketing is an umbrella term for marketing using digital technologies on the internet, mobile phones, display advertising, and other digital mediums.

You’ll study topics essential to marketing in today’s environment such as Social Media Strategy, Search Marketing (SEO/PPC), Content Marketing, Influencer and Conversion Marketing.  Emphasis is on the use of analytics and data inform best practices.

Academic Requirements

In order to complete the Area of Emphasis in Digital Marketing you must take the following courses and complete the following activities:

  • MARK 4600 Integrated Marketing and Brand Communication
  • MARK 4450 Social Media Marketing Strategy
  • MARK 4650 Digital Marketing Analytics
  • MARK 4800 Internship in Digital Marketing
    or departmental approved and verified work experience and one additional 4000-5999 level MARK course not counted elsewhere for the marketing major.
    ADPR 5760: Digital and Social Communication Strategies
  • Completion of digital marketing speaker series offered in the fall
  • Participation in digital marketing competition offered in the spring


Completion of these requirements will result in recognition on the student’s official transcript.

Declare the Area of Emphasis

To declare Digital Marketing as your Area of Emphasis, you must be enrolled as a Marketing Major in the Terry College of Business and in academic good standing. Contact your academic advisor Laura Richardson or Jason Booth during the enrollment period to officially join the program.



Join our Email List

Countdown to SPARKsouth

SPARKsouthSeptember 28, 2018
Happy Networking!

Warning: Cannot assign an empty string to a string offset in /home/digit045/public_html/wp-content/plugins/event-calendar-wd-2/includes/ecwd-display-class.php on line 268

Fatal error: Uncaught Error: Cannot use string offset as an array in /home/digit045/public_html/wp-content/plugins/event-calendar-wd-2/includes/ecwd-display-class.php:269 Stack trace: #0 /home/digit045/public_html/wp-content/plugins/event-calendar-wd-2/includes/ecwd-display-class.php(92): ECWD_Display->get_events() #1 /home/digit045/public_html/wp-content/plugins/event-calendar-wd-2/includes/ecwd-functions.php(69): ECWD_Display->__construct(Array, NULL, 'asc', '2019-1-31', 1, Array, NULL, NULL, '5', 'yes', 'list', Array) #2 /home/digit045/public_html/wp-content/plugins/event-calendar-wd-2/views/widgets.php(89): ecwd_print_calendar('52', 'list', Array, 1) #3 /home/digit045/public_html/wp-includes/class-wp-widget.php(378): ECWD_Widget->widget(Array, Array) #4 /home/digit045/public_html/wp-includes/widgets.php(770): WP_Widget->display_callback(Array, Array) #5 /home/digit045/public_html/wp-content/themes/enigma-premium1/sidebar.php(3): dynamic_sidebar('sidebar-primary') #6 /home/digit045/public_html/wp-includes/template.php( in /home/digit045/public_html/wp-content/plugins/event-calendar-wd-2/includes/ecwd-display-class.php on line 269