Tag Archives: art

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Hunter Peatman: Local Rapper and Artist

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Hunter Peatman is a local visual artist and the frontman of up-and-coming band Aldente. I sat down with him to discuss the role of art is society, how he differentiates himself artistically from his peers as well as his music.

What is art in 2019? How does someone differentiate themselves from everything that’s already been done while staying true to your influences?

I really don’t know. I used to paint like Ed Roth I used to paint like basquiat, now I don’t really paint that much. I’ve been trying to focus on painting clothes when I’m feeling creative. When I feel like I’m doing something that feels derivative I like to switch mediums or subject matter. I think about my work in series a lot. I pretty much paint and draw the same thing over and over until I can do it so well that I hate it. In 2019 people like to focus on the process that went into the creation of the work. They’ll tell you how many layers of this they did, and how many thin [layers] they hand cut and put together but to me good art needs no preface. Good art should show you what went into it and you should understand without a 6 minute spiel or a plaque.

What do you think the role of purposefully derivative art and music is in society today? Or designers like Virgil Abloh who are selling nothing but a brand?

There is a vacancy in at today as far as fine art in popular culture. Memes are the most popular art today. Painters are basically practicing a trade that should be extinct. Everyone has a phone, everyone is a photographer and everything that ever could have been painted has.  Instagram has replaced the need for visual creative works in the lives of the people. People are derivative because there is nothing original to be made. The envelope cannot be pushed and it’s out of reach. Bands like Greta van Fleet are able to win Grammys for making what is essentially a cover band because originality in Rock music usually sounds terrible. People want what they know. Virgil had the Pyrex shirts going crazy  and then when that fell off little bought his new clothes that we a renamed version of the same brand because people value status over the actual fashion of the item… Wow I’m jaded….

What makes the music and art you make different from everything else in Athens?

I’m in a band… But I can’t sing… And I rap… And it sounds nothing like limp biscuit. We make music that I want to listen to. It’s not really my rap that makes it new or interesting it’s that I’m rapping over a live band. I can’t really be better than Gucci Mane or Ski Mask [the Slump God] but they damn sure can’t play an instrument.

How has your music evolved since freestyling over youtube beats in a freshmen dorm?

I don’t freestyle at all anymore. If I make a song, I want the lyrics to be worth and captivating. I want you to listen to the song for the fourth time and laugh about a lyric you never noticed before. I also will never touch a YouTube beat again. There are a ton of people who are better rappers than me that have already killed that beat, and I love hearing my lyrics over live instrumentation.

Where did Aldente get its name?

I honestly have no idea. It’s just something my friend said as a joke and I started using the term incorrectly to describe all type of stuff. As a band name it just worked so well because we’re a band with a rapper so we like to imagine we aren’t quite as soft as your run of the mill Athens band haha.

What’s on the horizon for Aldente?

We’re playing a house soon on the 21st and we’re going to play a frat in April. Also everyone that reads this will email us to see if we will pay their house show/fraternity/wedding/funeral. We’re awesome and I can’t imagine we don’t kill it this year.

Check out Hunter’s band Aldente here!

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Lollapalooza 2018

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With the increasing popularity of music festivals, each individual festival must find a way to stand out among the competition. Lollapalooza was started back in 1991 by Jane’s Addiction’s lead singer, Perry Farrell, and is held in the heart of picturesque Chicago. Since its conception, Lollapalooza has grown into an international festival spanning across seven countries. The lineup continues to attract a diverse group of music lovers across different genres. This year artists such as Travis Scott, the Arctic Monkeys, and Odesza were some of Lollapalooza’s headliners. Lollapalooza is a non-camping festival, which allows for the unique experience of artists playing venues across the city after the festival has ended for the day.

Lollapalooza has adjusted it’s marketing techniques over the last twenty-seven years to adapt in the growing market and appeal to it’s diverse target audience. Lollapalooza creates hype for the next year’s festival the day after the current festival ends. They announce the dates of next year’s festival immediately and maintain a steady stream of promotional ads throughout the year on digital platforms such as Instagram and Facebook. One strategy Lollapalooza has maintained, is releasing the three-day passes before announcing the lineup. This causes tickets to sell out in minutes because the consumer does not want to miss out on the exceptional lineup Lollapalooza has historically proven to host.

The lineup attracts the crowd, and the crowd attracts the marketers. Festivals are a unique place where marketers can reach a captive audience of approximately 100,000 people a day. Festivals have become more about the experience, with venders selling art, food, and clothing. This challenges brands to create content that draw festival goers into their shops. This year Lollapalooza partnered with Bud Light, Jack Daniels, and Uber (just to name a few). Bud Light sponsored their own dive bar stage featuring local artists within the festival. Jack Daniels had a makeover wheel, and Uber gave out discount codes.

In 2014, Lollapalooza became the first festival to use a cashless system. They send out bracelets in weeks leading up to the concert that use radio frequency identification (RFID). Consumers can then link their credit cards to these bracelets and buy food and drinks with the touch of a wrist inside the festival. This is also a tool for marketers to track what consumers are buying within festivals and what venders attract certain customers. Marketers then use this information to create content and hashtags or geofilters to increase consumerism even after the festival.

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SPARKsouthSeptember 28, 2018
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